Three Speech Interviews Ray MaGuire
Written by Chris Rah Osiris 
ThreeSpeech Interview
Our friends over at Three Speech had the opportunity to ask Sony Computer Entertainment’s managing director, Ray MaGuire, a few questions.
For all of you that were heartbroken by the Final Fantasy XIII announcement, Ray has a view on the situation of exclusivity going forward in the industry.
RM: For publishers, increasingly, the only way forward is to have multiple platform strategies. What’s more important is the development cycle going forward. We have three platforms that vary in their technical ability. You can develop for the top-end, then dumb games down for the other titles. What we will see in those titles is exclusivity in terms of functionality.
These comments echo what Naughty Dog’s Richard Lemarchand had to say about Sony’s vision of expanding gaming culture and functionality in an interview with IGN. Additional functionality can affect the purchasing decision of a person that has more than one console. Though I currently only own Sony platforms, many of my multi-console owning friends have expressed the intention to by the PS3 version of games based on the eventual Home integration.
E3 has recieved mixed reviews. Many think that this new format doesn’t suit the video game industry well. Here are Ray’s thoughts on this issue.
RM: I think we felt that E3 suffered by not having that grandeur and the theatrical shows that demonstrate this is a business that generates billions of Euros. It was more like a convention for plumbers. But behind closed doors, there was a decent amount of business going on. Games are still doing record numbers in terms of turnover, and the amount of people getting into gaming is growing.
I have to agree with Ray on this as well.
Ray answers more questions about the PS3 and PSP in this interview. It is definitely worth the few minutes it takes to read. For the full interview go over to Three Speech.
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July 31st, 2008 at 3:28 PM
Well…right now the 360 is beating PS3 in “additional functionality.” Not that I care, but…GTAIV, Fallout 3 DLC are examples.
July 31st, 2008 at 3:40 PM
No, that’s exclusive content. I think the functionality thing refers to more with Home integration, Trophies vs. Achievements, Wii motion controls (see any of EA’s sports titles for proof of this), …
August 12th, 2008 at 9:13 AM
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
December 15th, 2008 at 9:19 PM
Here is a question for Ray Maguire, why are Sony execs sabotaging the PS3. DROP the Price of the console and see things happen. You claim that “You have a business to run” but your business depends on consumers, if consumers aren’t buying your product what business do you have? GET on the BALL!!!!!!!