Assified Advertising, Half-Assed Reality
Written by LinuxGuru 
Looks like this guy doesn't wanna hear what I have to say...do you?
Hey everyone, just here to ask you a quick question.
Keep reading…
Does it bother you when you get excited about a game that claims it has this feature or that feature and that it is complete and unbeatable / unmatched, totally incredible, and irrefutably awesome?
Such games might be ones that tout their awesome physics engine with “total” destruction. However you later on discover that the “destruction” is either very poorly done with simple effects-disguised model swapping and disappearing ruins, it’s oversimplified (can’t destroy parts of a building) or the destruction may not even be complete at all!
What about a publisher that pastes quotes on their games from a website saying it’s the most photo-realistic thing since…well…real life? Example: Call of Duty 4.
The original Call of Duty 4 box art had a similar quote on the back, only months later to have the quote changed to a much lesser tone, with the words “photo-realistic” removed.
So my point is…do you approve of these companies putting these quotes on their games initially, possibly to draw extra sales from people that appreciate graphics (or whatever else) more, only to change the tone of the quote later when it is no longer relevant and the sales effect has worn off, revealing the unavoidable truth, hence the change?
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September 14th, 2008 at 6:23 AM
yes, it bothers me. case in point: Fable.
September 14th, 2008 at 7:05 AM
Was that a stealth attck on BFBC at the begining there????
I apporve of it if it was 
September 14th, 2008 at 7:55 AM
Do you really think anyone would say no?
Anyway, yes it bothers me quite a bit.
September 14th, 2008 at 12:43 PM
I think that it is a great marketing strategy to get people to alter their buying desicions when it comes to games; but as a human being your nothing but a con artist to ever think of such a devilish sceam.
This is the kind of world we live in, and so as buyers we have to check sources to find out if the product is worth the buy. I say if you fall for cheap terms like “photo-realistic” on a game box, then you are just a sucker.
September 14th, 2008 at 12:44 PM
So yes I approve.
September 14th, 2008 at 4:17 PM
Awesome article.
September 14th, 2008 at 10:53 PM
im cats and i approve this message
September 14th, 2008 at 10:56 PM
PR needs to do their job, so they must find something cool to do commercial and stuff.
And BF:BC wasnt that bad , i played the demo and it was fine.
September 15th, 2008 at 2:09 AM
Being in PR and publishing is not an excuse to try and manipulate certain groups of people into purchasing or believing what you support.
Honesty is a valued trait nowadays, and seeing Integrity in advertising is refreshing and it builds a consumer > corporate trust.