Activision: “Blur To Do For Racing what Call of Duty did for Shooters”
After completing the company’s revenue report yesterday, Activision Blizzard’s CEO Michael Griffith was able to talk about his company’s new racing title, and why he expects it to be so successful.
The developer of Blur is former Xbox 360 exclusive developer Bizarre Creations, the team behind the popular Project Gotham Racing series. Griffith claims that Blur ”brings real innovation to the racing category and is looking very strong.” He continued by stating:
“From a business perspective, we are targeting Blur to do for racing what Call of Duty did for shooters. That was the goal when we originally acquired Bizarre Creations to make this game.”
We can expect to see Blur at next month’s E3 convention, and hopefully the game lives up to the CEO’s bold words.
[Source]
6 Responses to “Activision: “Blur To Do For Racing what Call of Duty did for Shooters””
Leave a Reply
You must be logged in to post a comment.
May 10th, 2009 at 10:24 AM
yup we’ll see what it does.
May 10th, 2009 at 10:52 AM
So they wanna milk the living shit out of another franchise?
No thank you.
May 10th, 2009 at 11:35 AM
[...] Read the original here: PlayStation LifeStyle » Activision: “Blur To Do For Racing what … [...]
May 10th, 2009 at 1:55 PM
i doubt theyll achieve this but good luck i guess.
May 10th, 2009 at 8:48 PM
that statment alone is HUGE, i dont know if anyone (besides maybe Grand Turismo) will do what COD did for shooters.
May 11th, 2009 at 5:03 PM
Long story short it will be more arcadey than simmy