Rockstar Develops Agent Exclusively Out of Confidence in PlayStation
Announced at the Sony E3 2009 press conference, Take-Two’s Agent is an “ultimate action title” developed exclusively for the PlayStation 3 by Rockstar Games. While exclusive third-party titles are typically seen as a thing of the past, the GTA giant had vivid justification to make the project a PS3 exclusive.
“At this phase in the cycle, when you’re trying to launch a new franchise, exclusivity can really help you launch the franchise. It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work,” said president of Take-Two, Ben Feder”
We certainly cannot argue with this logic. Sure, being multiplatform gives a game access to a larger install base but there’s littler guarantee that it’ll be a success, particularly since it’s a new IP. Even now, there’s still debates over whether franchises like Metal Gear Solid would have done as well as they did if they weren’t PS3 exclusives.
However, there is a positive aspect to only choosing one platform to concentrate on. The development team can literally double their efforts by focusing strictly on one platform, rather than spreading them over two. Being exclusive also ensures support from the platform holder, including advertising support.
Ben Feder of Take-Two expressed why he believes Agent will benefit from being a PS3 exclusive:
“I have a lot of confidence in Sony. I have a lot of confidence in their ability to lead the market, as they always have. Their console is a terrific platform to be developing for, and Agent is a great testament as to our belief in what that platform can do, and what they can do with us as part of a partnership.”
Since Feder believes that this is only the beginning of this generation, it is obvious that Take-Two believes Sony still has time to, and will, end up being the leader of this generation.
[Source]
17 Responses to “Rockstar Develops Agent Exclusively Out of Confidence in PlayStation”
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June 5th, 2009 at 1:57 PM
It’s nice to see some of the third-party developers coming back to playstation. PS3 lost a lot of would be exclusives and I think this game will send the message to other developers that the PS3 is worthy of their games.
June 5th, 2009 at 2:15 PM
It is nice to see 3rd party support with “Exclusives” on the PS3. As I am known to say to my friends, the current generation of hardware makes it harder for Dev’s to stay “Exclusive”, this was the plan behind the 360’s hardware specifications. Even some M$ articles on hardware have had leanings toward this. All you have to do is look at the IBM PPC CPU used by all three Console manufacturers, only Sony has the most feature rich processor with “Parallel” processing.
If more developers would use the PS3 as their development platform they could make a lot better games graphically since the IBM PPC processor works better with graphics intensive software than any other processor.
Agent will be a game that I will look forward to.
June 5th, 2009 at 2:16 PM
My last two purchases were exclusives: Killzone 2 and inFAMOUS. That says it all.
June 5th, 2009 at 2:32 PM
do not know why but i just hope it is an open world game:)
June 5th, 2009 at 2:41 PM
yes, only folks who are profiteering, or ye of little faith are giving up sony exclusivity. They don’t understand that a) the install base is seriously skewed with the people buying 2nd, 3rd and sometimes 4th xboxes, and that their killer apps would help the platform flourish. Instead, they turn their backs for the dollar they see. I am really feeling more and more confident that agent will be this gens GTA which leaves ms once again looking last gen
i love my playstation
June 5th, 2009 at 3:03 PM
My last three purchases were inFamous (today), Valkyria Chronicles and Killzone 2. Also that says it all. I prefer exclusive, because there are so few multiplattform games that interests me.
June 5th, 2009 at 3:54 PM
go sony!
June 5th, 2009 at 5:40 PM
Hell’s yeah now that is why you go exclusive.
June 5th, 2009 at 6:36 PM
id prefer exclusives, the problem, is that there rare. (unless its from Sony)…
June 5th, 2009 at 9:33 PM
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June 6th, 2009 at 12:21 PM
just make a good game.
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June 7th, 2009 at 1:11 PM
Hmm… interesting.
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