Sony Executive Loves ‘Rebirth’ of E3
In a recent interview, newly established SCEE CEO Andrew House talks adamantly talks about the ‘rebirth’ of this year’s E3 convention.
“I think you get a singular opportunity to have the press and everybody else focus on our industry for a week in LA – one of the entertainment capitals of the world.
That’s pretty priceless. As soon as you took emphasis away from that we lost an opportunity to reach the media and by extension broaden our appeal as an industry as a whole, so I’m very glad it’s back. It’s absolutely worth the collective investment we put into it.”
Of course, when House refers to E3 being “back”, he is talking about the changes the ESA instituted. Last year’s E3 was often criticized for being being drastically smaller in scale, as well as lot emptier. This year’s E3, on the other hand, opened up a bit, allowing in far more attendees.
[Source]
6 Responses to “Sony Executive Loves ‘Rebirth’ of E3”
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June 8th, 2009 at 8:01 PM
I’m glad E3 has gone back to it’s roots.
June 8th, 2009 at 8:05 PM
can we bring back ces? to chicago
i havent seen anything since then ;-(
wait, better yet, just move e3 to chicago!!
June 8th, 2009 at 8:25 PM
what about booth babes? they’re important too ya know.
June 8th, 2009 at 9:11 PM
How about letting the public back in since we spend the money on what is being shown here… All the other shows have at least one – two days for the public to see what is going to come… Word of mouth buzz is worth more than paying a firm to get the word out on TV…
June 9th, 2009 at 4:29 PM
Exactly they need to have a day for the public to come in and get excited about all this. we are the ones who fork over our hard earned cash while alot of these websites and news outlets recieve free copies of the game anyway.
June 9th, 2009 at 4:35 PM
Exactly they need to have a day for the public to come in and get excited about all this. we are the ones who fork over our hard earned cash while alot of these websites and news outlets recieve free copies of the game anyway.
Also wtf is going on with the site today nothing seems to be working right?