Retailers Heart PSP Go, Says Sony
During this year’s E3, Eric Lempel, director of PSN operations, talked about how Sony is trying to jump start mainstream PSN adoption, through the PSP Go.
“The PSP Go really speaks to PlayStation Network; the Go and the delivery mechanism to the device is completely powered by PSN. So we’re saying to that consumer, ‘This unit is just for you, it speaks to your lifestyle and what you’ve been asking for.’ It also helps us push a lot more content through the network for PSP.”
He then went on to talk about the growing concern among retailers, that the PSP Go will drastically alter their business model, and possibly interfere with their Sony relationships.
“[Feedback] has actually been quite positive. Some of the retailers were brought in early on this, and we said, ‘Hey, here’s the direction we’re going with this.’ As you know, there are lots of other devices on the market that just don’t have a software component at retail. So surprisingly, they’re excited.
“So I definitely understand where the question’s coming from and I also thought it would be interesting to see what happens when you say [to them], ‘Sell this but there’s not going to be a software component.’ But there’s still an accessory component and we’ve got a pretty strong accessory line; there will be new accessories planned for Go at some point. So retailers were embracing it and it seems like they’re happy with the product.
“They’re happy with the [model] 3000 PSP as well. Currently we’re also doing a pretty good PlayStation card business with our $20 and $50 cards. Surprisingly, it’s a good segment of our audience that uses cards only… so they can still sell these things. I think in other cases with other digital products, they really don’t have anything [else to sell].”
Do you believe that the PSP Go will be Sony’s first step in the direction of a future where digital becomes the only form of distribution?
[Source]
11 Responses to “Retailers Heart PSP Go, Says Sony”
i think i heart the psp go.
Now the big issue will be the Accessory pricing for the Go… And will it be affordable to the user that just bought the device and what will be bundled with it at launch inside the box…
Oh and why use the word HEART when Love will do much better. More economical since love has less text… LMAO
Heart sounds better. =P
l think the Go is the start of digital distribution for sony and it’s about time if you ask me. l hate UMD’s and l wish the digital service would be available now instead of October 1st.
i think its a start..
digital is great, the price is not.
digital is horrible, the price too…. I’m not liking this one bit.
I heart the Digital & 16gb internal mem, I don’t heart the look, I think it looks to much like everything else. The 1k-3k has a unique look that I enjoy. I’ll probbly get a PSP Go! but i’m not 100% sure, my 3000 can do everything the same.
The only thing is the psp go will not be using the mem stick duo pro it’s going to use the M2, so either I buy a pro stick when it goes cheaper or I buy a GO & get the 16gb already in there.
The M2 looks cheaper than the Pro Duo.
Digital is awesome. I’ts a great way to save pocket space. If someone steals a PSP GO! you still have 4 more PSPs you can activate for that content. You can back up the stuff on the PS3 so that you have a “hard copy”
My only complaint with the digital distrobution (other than my hacked PSP not being able to play them) is that my PS3 can’t play it.
[...] retailers of profits they’ve come to expect from the sale of software. Of course Sony disagrees and even tried spinning the Go’s premium price to appear in both the consumer and [...]