PlayStation Home Quickly Becoming Landmark Success
06/25/2009 Written by John Draisey
Despite early skepticism and predictions that PlayStation Home would become a failed social project, the application has gained a lot of steam in recent months due to strong support from game developers and a huge growth in userbase. [shal]Peter Edward[/shal], the SCEE director of Home, released some startling statistics for the fledgling platform.
- Since launch in November 2008, Home claims to have seven million users, three million of those are in Europe and have downloaded six million items.
- Average Home session duration is 56 minutes, and while Sony expected 90 percent of its users to be 18-35 year-old males, the average is around 80 percent.
- During the three months leading up to the [shal]Watchmen[/shal] film releases, 812,544 users watched an exclusive video with director Zack Snyder which amounted to 9.3 million minutes of view time. The Watchmen area of Home generated 3.2 million visits, and the Rorschach and Nite Owl costumes were downloaded 1.6 million times.
- 450,000 costumes were sold during the two-week [shal]Star Trek[/shal] movie campaign, the video was watched 250,000 times.
- [shal]Red Bull[/shal]’s Air Race game has been played by 873,136 users, which equals 2.5 million visits and 575,000 hours played with an average of 39 minutes spent on the game for the fist 5 months of launch. The game cost €110,000 to create with an estimated marketing value of €1.5 million.
- Users playing the [shal]Transformers[/shal] puzzle games to net a free t-shirt for their avatars reached 125,000 with completion giving users a Trophy for their virtual spaces.
With almost a third of the PS3 userbase participating in Home, it’ll be exciting to see just how much the platform evolves and expands over the next few years.
[Source]
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3 Responses to “PlayStation Home Quickly Becoming Landmark Success”
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June 26th, 2009 at 8:54 AM
see that’s the opposite of what I read on joystiq yesterday. They said only 1 in 3 ps3 users use home…that’s not good.
June 26th, 2009 at 9:13 AM
@ Sneeches
I think the last sentence of the article basically says the same thing, except for the qualifier “that’s not good.” Another example of the old “glass half empty/half full” question.
June 26th, 2009 at 10:18 AM
Damn.. 1 of 3 PS3 seems not good? You know how many people with a PS3 never saw an internet connection? Anyway only hardcore members doesn’t use Home but the casual gamers likes it; I tell you this by experience in my contact list.
What I wish with home is just to have a party chat with friends in my Home without all that logging in…. just directly to my room to chat. That was my idea since the beginning of home because i have to send a text message one by one. I hope they add this someday.