Activision Eyeing EA’s Sports Dominance
EA has long dominated the sports genre by securing multi-billion dollar deals with national sports leagues, but another large publisher is considering giving them some much needed competition. Michael Griffith, CEO of Activision Blizzard was asked in a recent interview whether his company would ever look into entering the Sports genre, and this is what he had to say.
“It certainly has the characteristics of a category that would be interesting to us, but we would have to convince ourselves that we could enter successfully, accomplish leadership and that we’d have something new and different to bring to the party.
Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in.”
Activision Blizzard’s reasoning for making sports games is definitely sound, and if they can become leaders within the genre we’ll definitely end up massive improvements all around for everything from football to hockey.
[Source]
7 Responses to “Activision Eyeing EA’s Sports Dominance”
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July 2nd, 2009 at 11:48 AM
activision? no ps3 games? hahahahahah fuck em and their stupid sports games.. all i wants is mw2
not to mention EA’s exclusivity deal with the NFL makes your picture fail
July 2nd, 2009 at 12:00 PM
EA’s exclusivity deal is timed, I believe.
07/02/2009 at 12:04 PM
Yup, it’s a 5 year deal that was signed in December 2004. This year’s Madden title is supposed to be the last exclusive NFL game for EA.
July 2nd, 2009 at 12:00 PM
@Moyayo,
Which is exactly why i did it. =P
July 2nd, 2009 at 3:37 PM
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July 2nd, 2009 at 5:03 PM
Huh What , ohhh why you wrote the article ,
Why aren’t you clever Mr. Draisey.
July 2nd, 2009 at 7:07 PM
@ John Draisey,
According to several links, the exclusive deal that EA has with the NFL was extended to Feb. 2013.
Here is one of those links:
http://blogs.orlandosentinel.com/entertainment_videogames/2008/02/ea-extends-agre.html
July 3rd, 2009 at 4:37 AM
Bring back the NFL competition to games. Really hated EA / NFL for doing that exclusive deal.