Eidos: “No Room For Mediocrity This Holiday Season”
Eidos President Ian Livingstone recently spoke about the immense pressure this upcoming holiday season is putting on developers and, more specifically, his own company.
“A lot of titles have already hit the shelves and there is a deluge planned for Christmas, but I think 2009 will be remembered as the year of ‘roast duck or no dinner.
There’s a glut of product and in a discerning market there is no room for mediocrity. To make a suboptimal game with a suboptimal marketing spend is a recipe for disaster.”
For Eidos, game releases for the second half of the year includes Batman: Arkham Asylum, Just Cause 2 and Mini Ninjas. With a plethora of sure-to-be blockbuster titles coming out this holiday season, especially in November, the competition is sure to be intense. We’ll just have to wait and see how Eidos’s titles fare against the likes of games such as Uncharted 2.
Do you agree with Livingstone that there’s an exuberant amount of pressure on game developers to succeed? Post your thoughts in the comment section below.
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8 Responses to “Eidos: “No Room For Mediocrity This Holiday Season””
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July 2nd, 2009 at 5:15 PM
I believe as far as we are into the cycles of all consoles that devs should be sweating about making a great game. With so much out there if your game dosn’t outshine the competition than it was a waste of time for that company. He did put it well though , make a great game not a mediocre one.
July 2nd, 2009 at 5:22 PM
Considering how long it takes to develop a game, I don’t think there’s enough time left before Christmas to turn a mediocre game into a top-notch blockbuster.
July 2nd, 2009 at 6:34 PM
Too bad that Eidos, and other companies, don’t always have this credo. Since when is it considered common business practice to turn out mediocre product? Is that a comment that really needed to be made? I guess, in light of the recent Tomb Raider products, Mr. Livingstone is doing early damage control?
July 2nd, 2009 at 7:42 PM
if they make the final game for the Leagacy of Kain series then Edios will have an awesome game to brag about
July 2nd, 2009 at 7:46 PM
@wtGp,
But then they’d have to steal Amy Hennig away from Naughty Dog since she was in charge of that series. =/
July 3rd, 2009 at 2:17 AM
I want TimeSplitters 4! I know EA did the last one but Eidos did TS2 and it was freakin’ awesome! I will reserve that game the day that it’s announced
July 3rd, 2009 at 3:50 AM
I think there feeling the pressure. besides TM i cant remember them making anything original or nw.
July 3rd, 2009 at 8:24 AM
roast duck or no dinner