Pachter: Sony Will Cut PS3′s Price if Demand Does Not Pick Up
Notable industry analyst Michael Pachter recently announced new predictions regarding the big three consoles price points. Specifically, he noted that if U.S. sales do not pick up, Sony will be forced into cutting the PS3′s price, at or around $50, by October 1st.
“We think that the console manufacturers will therefore be forced to consider a price cut before year-end, with Sony cutting the PS3’s price by October 1.
Further, we do not think that Nintendo’s hardware forecast figures are achievable without a price cut, and we expect one around the same time as the PS3 price cut.
It is likely both manufacturers will cut by $50, with Sony making up any lack of increased demand with a software bundle.
We expect Microsoft to follow suit, giving us confidence that US software sales will grow later in the year, notwithstanding negative sales in the early part of the year.”
Would this be a good strategy for Sony? Or should they just release the PS3 Slim at a reduced price, and refer to it as a price cut?
[Source]
12 Responses to “Pachter: Sony Will Cut PS3′s Price if Demand Does Not Pick Up”
Let me put this mildly…..
f#&k off with this guy, please give him no more press
thank you
Let me put it this way: If Pachter said the sun will rise tomorrow I would stop what I am doing and prepare for the apocalypse.
if people don’t buy the price will eventually drop…
its called supply and demand. An increase in items (PS3′s) will result in a reduction in price and vice-versa. Just like a business’s sometimes hire to many people, an increase in the number of workers tends to result in lower wages and vice-versa. Hes not “predicting” anything.. (its common sense) .
People need to show numbers when they say these things. What are the US sales? What are the numbers? I hate how people talk about stuff without having actual hard facts to show us. As of June 2009 MS has sold 30 million consoles(year lead included). As of Feb/March 2009 Sony has sold 22 million consoles. Considering these companies are global companies those numbers don’t look bad to me. This is why gamers should be mostly concerned with the games and various features. Leave the numbers and figures to the business folks.
Fuck me, not again! How much does this idiot get paid?
I can get out of bed every day and say “I’m going to die today!” and one day I’ll be right.
This twat has been saying this for 18 months or more now, and will get his prediction right one of these days, too, but it will be by sheer coincidence/dumb luck and not because he’s any good at his job. He’s just stating the a fact that everyone knows… that SOME DAY Sony will cut the price of the PS3.
October is as good a guess as any, simply because it gives time to build sales momentum for the Christmas period. For the record, I’ve been saying October this year since around April LAST year.
Do neither Pachter nor his employers realise that he’s said this so many times now that he’s regarded my many as little more than a laughing stock, and by others as nothing more than an annoyance?
Yes, Pachter, Sony WILL cut the price of the PS3 some day… it’s as inevitable as death and taxes.
@ Kyle
lol exactly
@bl400
Listen to this man.
People can’t show numbers when they say these things – we might hold them accountable. I love how he predicts a day where Sony is already making a huge business move (PSP Go released). I hope Sony announces a price cut on October 2nd just to make him wrong.
A broken clock is right twice a day; that’s this guy’s strategy, methinks.
That last picture of the ps3 slim looks real.Hope it is a hundred dollars cheaper for all you bums.By the way,xbox costs more at the end of the day.
Just a question… has anyone.. thought… to go to the following website?
https://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=27328&N=4294965777
If you have good credit and can get a Playstation Credit card you can buy a PS3 an extended service plan and an accessory and save 50 dollars.
You get 100 dollars when you buy a PS3 with a Playstation Credit Card, and on all purchases of 300 or more there is no interest until 2011 which means as long as you have the credit you technically can afford a PS3 pretty easy since it would probably end up being less than 400 dollars (with service plan and discounts and everything) and there’s no interest for 5-6 months so if you put down 80 dollars a month you get all that with no interest AND the great great satisfaction of immediate gratification…
That’s how you use Credit cards people. They aren’t evil if you use them correctly.
This is pretty stupid. They should have reduced the price long ago.
@ OldBloodAndGuts
did you fail business class…..?