Sony Annual Report 2009: Not All Bad News

08/05/2009 Written by Steven Garcia

ar2009

Despite possibly setting a record for the amount of times it mentioned “loss” and being a prime example of how fast numbers can shrink, Sony’s recently released 2009 Annual Report [PDF] still contained plenty of good news for gamers.

A common theme throughout the report of networked hardware brought reassurance to Sony’s long term plan of creating various products that not only connect to one another, but also to the PlayStation Network, stating:

“Going forward, we will expand these networked services to a variety of Sony consumer electronic products.”

Undeterred from their acknowledgment that worldwide PS2 hardware sales have declined (by half), Sony stated that they will continue to support the PS2 business, citing firm Middle Eastern and Asian demand as well as the systems ability to continue contributing profits.

Attributing to the reported 70% decrease in PlayStation3 productions costs, the report stated:

“…efforts to shrink the CELL/B.E. progressed according to plan as the original 90nm generation gave way to 65nm and then 45nm devices. Through this, as well as through ongoing efforts to reduce the number of components used, Sony will endeavor to further improve profitability.”

I wonder how they’ll be able to achieve that.

[Source]






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7 Responses to “Sony Annual Report 2009: Not All Bad News”

  1. @ Stalking

    Thanks, man. Nice find, btw. I actually enjoyed reading most of the report.

  2. shadowjin says:

    Sony never has all bad news.. nice article.

  3. Hopefully, they can improve reliability as well as profitability. Sorry. Couldn’t help myself. ;-)

  4. DGR8Mc187 says:

    Ah so there is asilver lining to all of this.

  5. Lol PS2 sales declined to half… LMFAO 125 million of those things have been sold worldwide according to VG Chartz from October 1999 (random date I put in) to now… How much do people expect this thing to continue selling? Till it gets up to 135 million? 2 Billion? How many gamers are left with a desire to have one that don’t have one? How many families? Casuals?

  6. SteelFox says:

    @ TheMadGreek

    ive had nothing but good experiences with Sony.

    No idea what your bitchin about.

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