Batman: Arkham Asylum Gets Insanely Viral In Its Marketing Campaign
When I arrived at work on Monday (at Fry’s Electronics), I instantly noticed some interesting ID cards scattered about my PlayStation 3 and Xbox 360 aisles. Interestingly enough no vendors came into the store all day which is a sign of viral marketing done by someone posing as a customer.
These Arkham Asylum security access cards were scattered about with a mug shot of Frank Boles. When I asked my store’s PlayStation rep about these security cards, he had no idea what they were and quickly came to the conclusion that they were a form of viral marketing for Batman: Arkham Asylum.
The card has an 800 phone number on the back (1-888-8ARKHAM) along with a website, ArkhamCare.com. I did some research to find out more about these cards, but alas, there is very little info on them other than that they originated out of Comic-Con ‘09. Also these cards popped up at various Best Buy locations, which is a sign that this was a national campaign.
15 Responses to “Batman: Arkham Asylum Gets Insanely Viral In Its Marketing Campaign”
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August 26th, 2009 at 10:53 AM
whats viral marketing?
August 26th, 2009 at 10:56 AM
Similar to a viral video, it is when a marketing campain becomes very ill and must get lots of rest and medecine.
August 26th, 2009 at 11:04 AM
interesting
August 26th, 2009 at 11:08 AM
I want one.
August 26th, 2009 at 11:29 AM
this has been going on for about a month now:
http://www.gamefaqs.com/boards/genmessage.php?board=952338&topic=50661327
it’s outside of the scope of these comments to discuss all the details,
so just check the link when you get a chance.
August 26th, 2009 at 11:39 AM
this game was sold out in three different gamestops I went to. I finally found it at the mall’s gamestop
traded in gta4, nba the inside, and cod WaW and paid $5 for the game
August 26th, 2009 at 12:01 PM
Gamestop sure does rip u off. Anyways l’m waiting for my game to arrive from amazon.com
August 26th, 2009 at 1:20 PM
this game is the most amazing game (superhero) i’ve ever played, LOVE IT!!! And got it for only 38$ NEW at all major canadian retailers…lol finally canada gets something good.
August 26th, 2009 at 1:37 PM
[...] campaign begins, by SCI FI Wire Staff, for SCI FI Wire,, the Syfy news service. – [ ]PlayStation LifeStyle » Batman: Arkham Asylum Gets Insanely Viral …2 hours ago by Devon Simpson I asked my PlayStation rep about these security cards, he had no [...]
August 26th, 2009 at 6:00 PM
Whatever Sneeches you guys still have the nest Maple Syrup EVER!
Great game will pick it up someday
August 26th, 2009 at 6:55 PM
too bad i ran out if cash this week. I just missed the great deal at best buy.
August 26th, 2009 at 8:01 PM
Lmfao @JohnnyTruant
August 27th, 2009 at 7:49 AM
[...] To Use Viral E-Books Up to the Minute Information on Marketing Your Business-Online and Off Line!PlayStation LifeStyle » Batman: Arkham Asylum Gets Insanely Viral …20 hours ago by Devon Simpson I asked my PlayStation rep about these security cards, he had no [...]
August 27th, 2009 at 9:26 AM
[...] Batman: Arkham Asylum Gets Insanely Viral In Its Marketing Campaign [...]
August 28th, 2009 at 12:36 AM
some sites even go as far as allowing it to mimics the joker spray paint with the smile and when it clears its the batman PS3 box