Peter Moore Happy About PS3’s New Price
Speaking to play.tm at GamesCom, EA Sports President Peter Moore said that he, like the rest of the industry, is pleased that the price of the PlayStation 3 console has been cut to $299, saying that the move was “great for the industry”.
Moore stated:
“I think history has told us that when you get a substantial price drop you bring in new segment of the audience that is ready to buy. I think it’s even more important in today’s tough economic times…,”
Moore also offered his expertise on the price cut:
“Certainly having been that side of the aisle before and doing a lot of work, doing what’s known as elasticity studies where you very quietly talk to potential customers to ask ‘if the price is this would you buy?’ And then you actually do data analysis and figure out where the price should be…
And then you actually do data analysis and figure out where the price should be. It’s not something that three people sit around in a room and guess. They do a lot of what’s known as blind studies, so they typically wouldn’t identify themselves as Sony or PlayStation. That’s exactly how we did it at Microsoft and you do the analytics because you’ve got to get it right.”
A price cut, as well as a new, aggressive marketing campaign for the PS3 certainly means good news for multiplatform publishers as more consoles will ultimately mean more game sales, however there is currently no word on whether Moore will be getting a tattoo to commemorate the moment.
[Source]
7 Responses to “Peter Moore Happy About PS3’s New Price”
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August 30th, 2009 at 11:41 AM
thank-you Captain Obvious, now scram and go make a good game.
And wipe that smirk off your face before I hit you with a wet noodle hiii-yaaa!
August 30th, 2009 at 12:16 PM
Bobby Kotik is unusually quiet. not that i mind of course. just kinda figured he’d be one of the first to be speaking out about his appreciation for the price drop. though it didn’t happen exactly when HE wanted it to, so he may not even care anymore. what an asshat.
August 30th, 2009 at 12:42 PM
Can’t stand Moore, he’s still an MS schill anyway (MS and EA trade staff like the FDA and Big Pharma and with the same intent it seems).
August 30th, 2009 at 1:45 PM
i bet Activision PR has Kotik on a leash and chain for he wont go out and embarrass the company further
August 30th, 2009 at 2:27 PM
That guy is creepy as hell.
I wonder if I can make news blogs if I ‘predict’ the PS3 will sell more due to the price drop… Hmmm…
August 30th, 2009 at 3:50 PM
@Brent That’s inevitable. PS3 and 360 elite currently have the same price, and the PS3 obviously looks like the best value console.
@skull lol.
Activision got what they want. A PS3 price cut, and high prices for their games. For me, Activision could keep their games. I’m not buying games from them until they make things right (firing kotick would be the best). I just don’t get why would kotick want to raise the prices of the games more. Considering he earns $15m last year. With MW2 coming out, expect that to be tripled. What a greedy guy. I’m just happy that Brutal Legend didn’t end up as a Guitar Hero Sequel. ssheezzz!! Pathetic!
August 31st, 2009 at 8:51 PM
good for you peter moore.