Sony To Get Their Hands DiRTy in EU
It looks as if Sony is getting more aggressive not just with pricing and marketing, but in keeping strong relationships with 3rd party developers. In a strange and surprising move, CodeMasters announced that Sony Computer Entertainment will be taking over sales and distribution duties for the upcoming Colin McRae: Dirt 2 on both PS3 and PSP.
Similar to Sony’s move to capture the publishing rights forAtari’s Ghostbusters earlier this year, the deal will cover the SCEE PAL regions (except Spain, Australia and New Zealand), however, unlike Ghostbusters, Dirt 2 will not be a timed PlayStation exclusive and will still be released on Xbox 360, Wii and DS, alongside its PlayStation counterparts, on September 11th.
Codemasters’ senior VP of publishing for EPAC Axel Herr explained the company’s decision:
“To have Colin McRae: Dirt 2 represented by the platform holder during the new PS3 system’s launch window is testimony to the strength of the game and its commercial relevance,
“The Colin McRae series has enjoyed a great affinity with the PlayStation brand in PAL territories for over 10 years and we’re proud to have the support and ambition of SCEE behind it during this key time for both the PS3 and PSP.”
While this may seem an odd move by Sony, with there being no apparent exclusive bonuses for their systems, it will certainly be good news for the UK publisher. CodeMasters is set to benefit from the increased publishing support, as well as significant media attention.
[Source]
7 Responses to “Sony To Get Their Hands DiRTy in EU”
FIRST!!!!!!!!!!!!!!!!!!!!!!
SHOUT OUT TO SONY!!!
GO SONY, THE HOLIDAYS ARE GONNA BE YOUR BIRTHDAY!!!
JUST RELEASE THE 250gb PS3 Slim with Gran Turismo 5 for 399 is gonna be fire!!!!!!!!!!!!!!
vs
xbox super 360 250gb with Forza Motorsport 3
GRAN TURISMO 5 P SOLD 4.5 MILLION
FORZA MOTORSPORT WHOLE SERIES IS 5 MILLION
GT5 BEAST ON FORZA ANY DAY!!!!!!!!!!!!!!!!!!!!!!!!
I played the demo yesterday and was very impressed. I don’t know if I will buy it just because off-road racers usually don’t have much lasting appeal for me, but I will definitely rent it.
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Well, that’s a start. I really hope they stop becoming lazy on marketing. And really step up and be aggressive to gain exclusive. They’ve already lost alot of supposed-to-be exclusive which would have attract alot of people for the PS brand. I sure hope they keep this up.
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If Dirt 2 has (good) PS3 to PSP connectivity, count on me buying both, if it doesn’t have any, i will not be buying either…
The Dirt 2 demo just seemed more of the same Dirt, which would be fine, if i didn’t get bored of the original Dirt a few weeks after it came out.
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