Sony’s Massive Advertising Campaign Blitzes UK

09/03/2009 Written by Sebastian Moss

Metro Cover

Sony recently started an £82 million ($133.5 million) advertising campaign, in Europe alone – the PlayStation’s biggest since it launched in 2007, bombarding television channels with commercials that promoted the machine’s multimedia functions. Now Sony has upped its game again, providing a wrap-around advert for the British free newspaper ‘The Metro’. 1.3 million copies of the paper are distributed across the UK, each of which are read by an average of 3 people, highlighting Sony’s commitment to the PlayStation brand. The pages, which push the new price point of the slimmer console, the new flashy PlayStation website, as well as Vidzone and Singstar can be seen below:

The Game Is Just The Start

Vidzone

Singstar

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8 Responses to “Sony’s Massive Advertising Campaign Blitzes UK”

megs1120 says:
09/03/2009 at 5:14 PM
That’s awesome!
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DGR8Mc187 says:
09/03/2009 at 5:31 PM
Sweet.
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wtGp says:
09/03/2009 at 7:15 PM
nice
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kirobz says:
09/04/2009 at 12:04 AM
They better put their marketing game up. They’re getting beaten by MS.
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StalkingSilence says:
09/04/2009 at 9:53 AM
Great contribution! THanks for keeping us in the loop about UK. I ride the metro in DC, so let’s see if I can find any ads here!
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StalkingSilence says:
09/04/2009 at 9:58 AM
I like on the new UK website, under Blu-ray, it says, “If it made popcorn, you’d never leave the sofa”
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PlayStation LifeStyle » Sony Shows Their Support for Uncharted says:
09/28/2009 at 8:27 AM
[...] biggest since it launched in 2007, barraging television channels with commercials and even providing a wrap-around advert for the free British newspaper ‘The Metro’. Now Sony has started to [...]
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10/02/2009 at 5:28 PM
[...] the PlayStation 3 Slim was officially announced 2 months ago, along with it came a strong Sony marketing campaign. A couple of commercials flooded onto television stations everywhere, and for the first time Sony [...]
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