August 2009 NPD Numbers Revealed
The August NPD Numbers have been released. The NPD Group is the leading independent video game research firm, that monitors and tracks video game hardware and software sales in North America. PS3 was the only platform to show year over year growth in sales.
Hardware
- PlayStation 2 105.9K
- PlayStation 3 210.0K
- PSP 140.3K
- Xbox 360 215.4K
- Wii 277.4K
- Nintendo DS 552.9K
Software
- MADDEN NFL 10 (360; Aug-09) 928,000
- WII SPORTS RESORT W/ WII MOTION PLUS (WII; Jul-09) 754,000
- MADDEN NFL 10 (PS3; Aug-09) 665,000
- BATMAN: ARKHAM ASYLUM* (360; Aug-09) 303,000
- BATMAN: ARKHAM ASYLUM* PS3; Aug-09) 290,000
- MADDEN NFL 10 (PS2; Aug-09) 160,000
- DISSIDIA: FINAL FANTASY (PSP; Aug-09) 130,000
- WII FIT* (WII; May-08) 128,000
- MARIO KART W/WHEEL (WII; Apr-08) 120,000
- FOSSIL FIGHTERS (NDS; Aug-09) 92,000
(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
Input from the NPD Group’s Anita Frazier:
The industry realized its sixth consecutive month-over-month decline, and while improved over the last several months, it’s still a notable decline. The back four months of the year would have to be up 14% in aggregate for 2009 to come in flat in comparison to 2008 sales.
The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month. It will be interesting to see the full impact of the new price points on September sales.
All hardware systems with the exception of the PS2 realized an increase in unit sales over July. The PS3 captured the greatest increase month-over-month with unit sales boosted by 72% over July levels.
As many predicted, Madden captured the top spot for the month, selling nearly 1.9 million units across its five SKU’s.
With the introduction of Beatles: Rock Band and Guitar Hero 5 in September, a lot of folks have inquired about the performance of these titles and the music/dance genre. While sales of this genre are down 46% year-to-date, unit sales are down much less because lower prices are playing into the dollar sales decline. It’s still the third best-selling genre for the year after General Action and Multiple/Other Sports (where Wii Fit resides).
The PS3 was the only platform to realize a year-over-year increase in total software sales and this is reflected in the top 10 list for the month which includes two PS3 games.
11 Responses to “August 2009 NPD Numbers Revealed”
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September 15th, 2009 at 4:56 PM
l don’t know why Madden is at the top
September 15th, 2009 at 4:58 PM
September’s numbers will be interesting; especially since those numbers are more reflective of a week’s worth of sales for the PS3 (after you consider supply restrictions, consumers waiting for GDC confirmation of Slim/price drop, then the actual wait for the Slim/price drop).
September 15th, 2009 at 5:05 PM
While this is definitely a losing battle for the PS3, I am totally in love with my Slim and it compliments my 360 and Wii quite well.
September 15th, 2009 at 6:13 PM
@wtGp
Probably because us NFL fans have no choice. We live and breathe football and want to play online competitively. You have to buy the new one to experience that. Also, this new game is a lot better than recent years.
September 15th, 2009 at 8:19 PM
Ya Madden isn’t that great.
September 15th, 2009 at 9:15 PM
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September 15th, 2009 at 9:36 PM
PS3 losing battle? If the PS3 is “losing” to the 360, then the 360 is “losing” to the Wii. Everyone knows the PS3 is better (and the 360 is better than the Wii). Now they can afford one. But yeah, you’ll come back talking about the 360’s install base and year long head start and I’ll have to sit, but it will make it so sweet when (stupid, cheap) people finally realize (like the Wii) that the 360’s games TRICKLE out while Sony has the best 1st party support.
September 16th, 2009 at 9:12 AM
It funny as hell to me. “Gamers” kill Madden year after year, yet it still sells almost 2 million in one month. And that is considered a slow month for EA. I guess the game is not as bad as you want it to be
September 16th, 2009 at 10:28 AM
How the hell did Batman:AA sell 13K more copies on the XBOX360? What happened to the PS3 Joker exclusive content? Are those numbers reversed?
September 16th, 2009 at 4:33 PM
Cool more numbers.
October 7th, 2009 at 10:23 PM
[...] with their respective products. Most surprisingly, during this time of what the media considered “unsuccessful” for the PlayStation 3 and in turn Sony, the market itself has managed to drop along with it. There [...]