Sony Shows Their Support for Uncharted
In the past Sony has been criticised for their lack of advertising for their games and platforms, but since the release of their new slimmer PlayStation Sony has started to truly promote their products. Uncharted 2: Among Thieves, which is set to be Sony’s biggest game this year, looks to follow Sony’s new pro-active stance on advertising.
Sony recently started an £82 million ($133.5 million) advertising campaign for Europe – the PlayStation’s biggest since it launched in 2007, barraging television channels with commercials and even providing a wrap-around advert for the free British newspaper ‘The Metro’. Now Sony has started to advertise Uncharted 2 a full 3 weeks before its release.
The teaser advert, which shows the PlayStation logo and a brief section of the much loved Train trailer (when the carriage flies through the air), encourages viewers to visit the Uncharted website and to view the entire trailer. The advert, which has been shown on British television channels such as Channel 4 and Sky Sports, seems to hint of a much larger advertising campaign closer to its release.
Uncharted is one of Sony’s largest new franchises, with the multi-billion dollar corporation throwing their full force behind the IP. The company recently announced a movie based on the original game, Uncharted: Drakes Fortune, which sold approximately two and a half million copies, due, in part to the various, different, bundles and promotions Sony held to support the game.
Uncharted 2 is set to release on the 13th of October in the US, 14th in mainland Europe and the 16th in the UK and Ireland.
18 Responses to “Sony Shows Their Support for Uncharted”
Two and a half million sales seems criminal for what was the PS3′s best title at the time. Even now, it remains one of the best games on the system.
People seemed shocked at the news that Halo 3 ODST had already outsold Killzone 2, but clearly, for some reason, PS3 owners are choosing not to buy the best games available on their system. Very strange.
Well I am. I bought Killzone2, discovered it was overhyped, and returned it. However, I have the original Uncharted, Batman, Bioshock, Burnout Paradise, Dead Space, Heavenly Sword, MGS4, Valkyria Chronicles, WipEout HD, Cod4 and WaW, Resistance 2, LBP, just to name a few of the best games out. Its hard for those games to make the same number of sales when there isn’t the same number of PS3 owners, and when theres so many Halo fanboys out there that’ll buy anything with the Halo name attached to it. Don’t fret, sony’s time will come to make the big sales, and Uncharted 2 is here to make it readily apparent.
@BigWoopMagazine
Killzone 2 might’ve been overhyped but it was still a good game. No reason to return it
@ BigWoop
Ha, you are so right about the Halo fanboys. Just last night I had a friend tell me he was going to buy ODST…. and he then asked me if I know what it is, because he didn’t. He’d only seen those TV commercials that have nothing to do with the game, and he was going to buy it anyway!
P.S. I loved Killzone.
Killzone2 multiplayer was a bit generic for my tastes, but the single player was every bit as excellent as the other Grade A titles BigWhoop lists. Chacun a son gout.
As for Uncharted – though a tour-de-force in practically every way possible – the problem is that however good a Tomb Raider game it is, it is still a Tomb Raider game. If the majority prefer noob-tubing aliens, then it’s going to be “boring”, confusingly wordy and, you know, a bit girly too – where’s the metal-bikini-clad Amazonians? X-D
@nemo20000
What are you talking about? How is Uncharted a Tomb Raider game? The last time i played it, there was no Lara Croft in there, no puzzles that would have me wandering around for ages, there was gd decent combat and a bloody gd storyline to boot! (Something TR games lack)
What you have just said is something like this- “no matter how good a Gran Turismo game, its just a Need For Speed game because they’ve both got cars in them. Or KZ2 is just a Halo game cos its got guns in it. You obviously think that Call of Juarez is a Tomb Raider game too because of the last level then i assume?
I hate it when people talk utter shit- JUST LIKE YOU!
@ xST-ANGERx
Your statement is appreciated. Every game is going to have similarities to other games, with the exception of a few rare titles.
woot uncharted 2 rules
I’m still upset they bowed to the Norwegian government and changed there “$299″ advert.
@FiftyQuid: you mean the Nigerian gov
lol Norwegian Government. Now you started somethin else
Damn Norwegians.
@ St. Anger
Relax, he just meant the type of game. You don’t get mad when something is called an FPS. What does call of Juarez have to do with this? Considering the concepts behind tomb raider and uncharted are identical, and the gameplay elements are pretty damn similar, I would say it’s fair to compare them, but a western with a bit of climbing is totally different.
I hate it when people use absolutely nonsensical examples to try to prove someone else’s stupidity.
JUST LIKE WHAT YOU DID!
So the guy from Norway was Nigerian?
Glad to see that they are supporting Uncharted 2, should be great.
As far as changing the $299 cm to appease the nigerian govt, I thought the change made it better!
I am a native Norweigener but I live in Nigeria and am offended at all of your comments , change them , change them now!
ugkkk… Killzone.
[...] new commercial not only markets the console itself, but also advertises the upcoming AAA title Uncharted 2: Among Thieves. This new commercial uses the new PlayStation 3 commercial format but manages to remain focused on [...]