Activision Originated the Month of Rocktober
Rocktober, as it is currently known, is associated with the much-hyped title Brutal Legend. The whole marketing scheme for the title, created by gaming legend Tim Schafer, is about the month of Rocktober, in which the game releases. However, Rocktober may become an even hotter topic now, as Activision may come to “rock” the boat.
Unfortunately for both Double Fine and Electronic Arts, the trademark by Activision for Rocktober dates back to 2007. The company has recently used the term for a new press release concerning Guitar Hero.
“GUITAR HERO® CELEBRATES ROCKTOBER™ WITH A LIMITED-TIME 25% DISCOUNT ON SOME OF THE HOTTEST DOWNLOADABLE ROCK TRACKS
“Fans can expand their library with discounts on up to ten of Guitar Hero downloadable favorites
“Guitar Hero® is ushering in ROCKTOBER™ with a limited-time-only discount on ten of our favorite tracks available to fans for Guitar Hero® 5, Guitar Hero® World Tour and the upcoming Band Hero™ games through Xbox LIVE® Marketplace for Xbox 360® video game and entertainment system from Microsoft.
“Starting Monday, September 28 and continuing through Sunday, October 4 Microsoft Xbox 360 Guitar Hero rockers will be able to expand their music library with 25% off ten of the hottest tracks:
The Killers – ‘Mr. Brightside’
Travis Barker – ‘Low (Travis Barker Remix)’
Blink-182 – ‘What’s My Age Again’
Rick Springfield – ‘Jessie’s Girl’
Queen – ‘We Are The Champions’
Blind Melon – ‘No Rain’
Ram Jam – ‘Black Betty’
Nickelback – ‘Because of You’
Smashing Pumpkins – ‘1979′
Foreigner – ‘Hot Blooded’”
What do you think of this matter? To be perfectly honest, with a band like Nickelback in the Guitar Hero catalogue, Activision doesn’t deserve to hold the Rocktober title.
We’ll fill you in as news goes along on this matter. For now, stay tuned.
[Source]
10 Responses to “Activision Originated the Month of Rocktober”
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September 30th, 2009 at 8:24 AM
The Colorado Rockies used it way before video games used it, and i am pretty sure they weren’t the first ones either.
September 30th, 2009 at 9:07 AM
well, with Blind Melon (quite possibly one of the most underrated bands of the 90s) and Smashing Pumpkins on board, you’ve got rock. Queen and the Killers aren’t too bad either… but really, Rocktober should be about the Rock! Not licensing and trademarking issues… but I just guess thats how the industry goes
September 30th, 2009 at 11:10 AM
who gives a crap to which person uses a word.
September 30th, 2009 at 11:21 AM
why does everything have to be patented and copyrighted, just let people use it you greedy bastards!
September 30th, 2009 at 11:54 AM
yeah i just copyrighted the word fuck… ill be monitoring this site and sending each and everyone of you that uses my word a bill from here on out… its 11:46 am est time 10/01/09 …. youve been warned hahaha this is ridiculous
September 30th, 2009 at 12:30 PM
Why are people complaining here? If people read or even skimmed the article instead of assuming activision is in the wrong here, they would realize they’re just using rocktober, theres no issue with anyone. I don’t understand why it’s such breaking news, but I guess people love bitching about Activision deserved or not.
September 30th, 2009 at 1:24 PM
prior art:
http://wrifdave.blogspot.com/2006_09_01_archive.html
September 30th, 2009 at 6:37 PM
Activision you fail i hope you go down
September 30th, 2009 at 8:07 PM
Activision should go die, they ruin every series of games (especially SPYRO!)
October 12th, 2009 at 6:16 PM
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