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Retailers Love The PSPgo, It Sells the PSP-3000

09/30/2009 Written by Sebastian Moss

With the PSPgo launching this tomorrow Sony has struggled to face an up-hill battle to convince retailers to sell their handheld. Without a physical storage reader, such as previous PSP version’s UMD drive, the bulk of retailers profit, from game sales, is lost as consumers have no other option than to download their games through the PSN.

Recently, various retailers have gone on record saying the device won’t be sold in their stores, and the UK site Shopto.net saying:

“As a format it is almost dead before it has arrived… we do have it listed on the site, but we are not concentrating any big marketing behind it.”

However Sony’s UK product manager, Claire Blackhouse believes that retailers are actually happy to have the new console in their stores, echoing statements by the director of PSN operations Eric Lempel, she commented:

“We were very aware of concerns when we went into it and I actually expected a lot more negative responses than we actually got,”

Further continuing:

“[The retailers] were really quite fine with it. They see it as a way of getting people into the store because it’s new interest, a new product.”

Blackhouse believes that those who cannot afford the new hardware will “aspire to it” and instead “might buy the PSP 3000″, citing an ideal example of how “dad might buy the PSP Go but the kids might get PSP 3000s.”






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9 Responses to “Retailers Love The PSPgo, It Sells the PSP-3000”

  1. Ryan says:

    It only does everything? Wait, no that’s the PS3.

    When I heard that there was no UMD transfer option I got really pissed. But then I thought about it more. I think calling this a PSP is sort of a misnomer. It’s not a PSP-x000, it’s a whole new piece of hardware that happens to play PSP games.

    Really, this is a whole new branch of the PSP. It’s not really meant to replace the PSP, but to provide another option for playing PSP games to people who want a smaller portable console that can play PSP games. It’s not the same sort of migration path as the PS3 to the PS3 Slim, since it can’t still play all of your UMD games. But that doesn’t make it any less of a PlayStation product. I think they should have called it the PSgo instead of PSPgo.

  2. I was a little confused by those retailers’ logic… “If those potential customers are only going to come to our store once, we would rather them just not come at all!” It’s still a customer in your store, they might buy something else too, so why take away their reason to come? They would be giving up very little shelf space considering they don’t need space for software.

  3. wtGp says:

    the PSP really does do everything, if u have one then u would know that already

  4. [...] Read this article: PlayStation LifeStyle » Retailers Love The PSPgo, It Sells the PSP … [...]

  5. KwietStorm says:

    Man, why all this hate for the new PSP?

  6. @KwietStorm Price. It’s always price. Look at the PS3. Always the effin’ dollars. But Sony is not about people upgrading. IT’S A RE-LAUNCH! I already have 4 friends that DONT have PSPs of any kind that are getting a Go!. This relaunch is for them.

  7. wtGp says:

    yeah people need to quit the whining, l had enough of it from losers who whined about the PS3 price way back

  8. beta55 says:

    The PSP does everything 0_0
    There’s to much competetion that has the features that PSP has and more and do It more effeciently and quicker. The only thing PSP has is games and the other features require an internet connection from an access point 0_0, so its only useful when your at home or at somebody’s actual house. Although I can’t say i don’t like how the PSP Go solves this problem.

  9. kirobz says:

    I’ll wait for price drops. $150 would be good.

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