
Tekken 6, the latest installment in Namco Bandai‘s fan-favorite fighting franchise is inching ever so closer to it’s long awaited release. To prepare for the game’s launch later this month, Tekken 6 will follow the gaming industry’s hottest trends by running a viral marketing campaign, as well as promotion through social networking sites.
More and more, developers and publishers alike are taking to social networking sites to help promote their product and build a community around their games. Tekken 6 hopes to take this trend to a new level with it’s Tekken Talk Twitter Application, which is currently being tested in a private beta.
Along with Tekken Talk, Tekken 6 is running a campaign which asks “What will you fight for?” The first video (below) was just released, and a second viral video is coming in two weeks time.

Tekken 6 Official Site – http://tekken.namco.com/
What will you fight for? – http://www.whatwillyoufightfor.com/
i thought that was going to be a lot cooler than it was
Ditto , but that redhead at the end could hit me if she did it just right, wink wink.
My wife is so excited about this.
not sure about this game =/
Pah! Namco sold their souls to the devil that is Micro$haft!
Not interested in their games anymore seeing as it was sony and the original playstation that made namco who they are today- the traitors!
@xST-ANGERx
yeah youre right… they werent a hardcore arcade franchise or anything… they werent established in the 1950s and they didnt start on NINTENDO in the 1980s or anything like that either. they didnt start with galaga or pacman. oh wait.. yes they were and yes they did. so they were “traitors” to nintendo first when they decided to release ridge racer for playstation instead of nintendo in the early 1990s. you cant blame a company for wanting more money.