PS3 Upselling This Holiday Season
Sony are quite proud of its PlayStation 3, even touting “It only does everything”. The PS3’s multimedia capabilities include everything from HD gaming, to Blu-Ray movies, to digital photos, and more. Because of its wide-array of uses, Sony is confident that the PS3 will sell other related consumer electronics products at retail this holiday season.
According to Jack Tretton, President and CEO of Sony Computer Entertainment America:
“You can find the PS3 not only in the gaming Isle this holiday season, you’ll see it where home theaters are sold, where blu-ray movies are sold….there’s multiple places in the store where we should be and where we will be this holiday season.”
Many gamers are already familiar with the PS3’s strong multimedia abilities, but the average Joe shopper may not which is the reason behind Sony’s strategy of marketing their gaming machine in other areas of your preferred electronics store this holiday season.
Tretton’s belief is that the PS3 has a major influence on other forms of media purchases by a consumer such as CDs, blu-ray movies, HDTVs and, to a degree, digital cameras as well. He continues,
“…if they buy a PS3 that retailer can sell them games, they can sell them movies, they can sell them music, there are multiple forms of media that are being played through there that people are consuming at the retail level, you buy a stand alone blu-ray player it’s going to help them sell movies, but it’s not going to help them sell games or music or some other devices.”
Sony has always contended that they wanted the PS3 to be at the center of your home’s multimedia design, and this holiday season they seem poised to strike at the heart of that meaning stronger than they have in previous years. Armed with a killer line up of game software coupled with the recently reduced price and redesigned Slim model, this could very well prove to be Sony’s best year since launch.
[Source]
8 Responses to “PS3 Upselling This Holiday Season”
Leave a Reply
You must be logged in to post a comment.
October 11th, 2009 at 9:31 PM
Everything seam to be going well since the Sim came out. there are so many games out its hard to make a choice.. im more exited for next year games and the PS3 wand controller.
October 11th, 2009 at 9:47 PM
Good tactic. Maybe even the fact of seeing it more than once will pull people on the fence into a purchase.
October 11th, 2009 at 10:54 PM
looking good
October 12th, 2009 at 12:31 AM
hmm so I will be able to buy a ps3 at my theater. That would be interesting. I like Sony’s marketing sytle
October 12th, 2009 at 12:38 AM
^he’s joking isn’t he.
October 12th, 2009 at 8:31 AM
I think that’s an excellent move on Sony’s part. When I was shopping for a Bluy ray player, there were a few available for $200, but according to the reviews, they pretty much suck. You have to spend at least $300 for a good one, and the PS3 isn’t just good, but among the best. You have that sitting right there next to the other Blu ray players in the store, and oh gee, it’s also got the whole video game thing too, and you can load all your music onto it as well… Hey, I know which one I’d choose.
October 12th, 2009 at 2:49 PM
Lol!
October 18th, 2009 at 6:03 AM
nice read! I just got my new PS slim last week, it’s pretty good
Sincerly,
Sodagod @ Modern Warfare 2 Forums