Ubisoft Executive has Blunt Advice for Other Devs
In a recent interview, Yannis Mallat, CEO of Ubisoft Montreal and Ubisoft Toronto talked about how in the current video game market, there is no room for average or sub-par games. With mega-titles such as Modern Warfare 2, Assassin’s Creed 2, Tekken 6, Ratchet and Clank: A Crack in Time, Lego Rock Band and The Saboteur, his words may have some proof behind them.
“It would certainly be too pretentious of me to try to predict the future. But I can certainly say there is no room any more for average or bad games, but there is still a lot of room for awesome games, and that’s what Assassin’s Creed is.
Mallat then went on to answer a question regarding the enormity of the Assassin’s Creed name. Could it match the popularity Modern Warfare 2 is generating?
“It is possible, absolutely. Assassin’s Creed is already the fastest selling new IP, two years ago, and that’s good.
Is Assassin’s Creed going to be the biggest brand or name in the video game industry? I certainly hope so, and I would say we’re doing everything we can so that it happens.”
Does Mallat’s ‘advice’ have some substance behind them? Post your thoughts and feelings in the comments section below.
Assassin’s Creed 2 is releasing November 20th for the PS3. Modern Warfare 2 is hitting stores shelves November 10th.
[Source]
18 Responses to “Ubisoft Executive has Blunt Advice for Other Devs”
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October 23rd, 2009 at 5:29 PM
Who’s version/interpretation of awsome should we use to qualify the games that come out. Because I may tend to like RPG’s or games like Unhcarted 2 more than MW2. Or what will make an awsome game graphics or gameplay…
October 23rd, 2009 at 5:30 PM
And yet Ubisoft still pumps out crap like Cloudy With a Chance of Meatballs, Imagine Fashion Designer World Tour, Petz Pony Beauty Pageant, Imagine: Sweet 16, Imagine Zookeeper, and
Imagine Salon Stylist just to name a few. I think I made my point.
October 23rd, 2009 at 5:49 PM
hes correct.. no more room for bad games. they need fully support a system not just watered down copies..
October 23rd, 2009 at 5:57 PM
It all sounds like hype jargon to me.
October 23rd, 2009 at 6:08 PM
Two years ago I bought my HD tv and I was looking for something to see what the PS3 could do,
now 2 years later I’m a lot more selective about what I actually buy.
Also I was under the Jade Redmond spell so I would have bought anything.
I never finished the game btw, the repetition wore me down.
October 23rd, 2009 at 6:36 PM
Ubisoft makes some of the best games ever. Assassins creed is going to be good but nothing is going to top mw2 this year or even next.
October 23rd, 2009 at 7:13 PM
You’re right Ubisoft. There is no room for average or bad games. That’s why I sold my copy of Assassin’s Creed and why I personally am not buying Assassins’ Creed 2. Those games have no niche’s in my gaming portfolio to fill out so… f*** it. I’ll make room for something else.
Great advice Ubisoft!
October 23rd, 2009 at 7:17 PM
@ Sneeches
LMAO!!!!!!! You’re joking right?????
October 23rd, 2009 at 9:40 PM
Bollocks. There’s just as much room for bad and mediocre games as there ever was. Just look at the Wii and how well it sells. And Dead Space sells 9,000 units on it.
October 23rd, 2009 at 11:32 PM
I agree, There is no more room for s***ty games, can’t believe the sabatour is in that good list, That game will suck, just you wait. any way, Can’t wait for assassins 2 and mw2, gonna be some fun to be had.
October 24th, 2009 at 12:12 AM
There’s tons of room on the wii, and my god is it being used.
October 24th, 2009 at 12:21 AM
@TheHater
now that was a burn to them
October 24th, 2009 at 1:28 AM
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October 24th, 2009 at 5:15 AM
@sneeches are serious about that? MW2 is overrated. I won’t also be buying it because I really hate Activision.
October 24th, 2009 at 12:47 PM
Ubisoft makes no good games.
October 24th, 2009 at 10:51 PM
…..I hate Ubisoft, Activision,Valve, and Bungie, they all suck
October 25th, 2009 at 11:03 AM
@Sneeches
MW2 is the biggest overrated, overpriced piece of turd…with a multiplayer. It’s just MW1. I don’t get how people can hate activision so much yet except buying MW2 at £54.99 it’s like excepting the devil actually exsists and then trying to disprove it or not being racist but signing up to the KKK.
November 3rd, 2009 at 6:51 PM
[...] as a bid of confidence from Ubisoft, it has been revealed during the recent Eurogamer Expo that the sequel to this popular [...]