
Advertising now not so cumbersome!
WipEout HD burst onto the PlayStation Network in September 2008, and it has received a few updates as well as the Fury expansion pack since its release. When the 2.00 version of the game came out, it introduced in-game advertising, something that was received with hesitation and also caused much lengthier load times.

The newest update, 2.10, looks to fix these issues. First, it “makes some small improvements to front-end functionality and addresses some minor issues with the audio.” In addition, the patch will make it so that advertisements on loading screens do not hinder gameplay or loading times. A European advertising campaign has already been planned, while there are no announced plans for North America (chances are they are coming however). When the patch goes live sometime soon, at first only PlayStation-specific advertisement will be shown, and then traditional advertisements will begin. Assuming the new advertisements really do not hinder the game, then they do not appear to be doing any harm but reception to them will likely be lukewarm at best.
[Source]
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October 30th, 2009 at 4:08 PM
the adds were made really good.. just extended the load time but nothing extreme..
October 30th, 2009 at 5:17 PM
Less adds more subtraction. In game ads are lame.
October 30th, 2009 at 5:50 PM
if they’re going to start using more in-game ads that means they’ll decrease the consumer price for the game, right? Oh, what’s that, they’re still the same price…get rid of the damn ads! If anything the ads will make me never buy your product because I’ll be so sick of looking at it during load screens in my games!
October 30th, 2009 at 6:21 PM
I hate in-game adds.
October 30th, 2009 at 6:30 PM
Saw mcdonalds while playing tiger woods, and it made me hungry. Screw you ads.
October 30th, 2009 at 7:09 PM
@Jeffbalot and C3PO
me to i wish the PSL had less adds..
October 31st, 2009 at 12:59 AM
Why does everyone keep saying adds? What does math have to do with this?
October 31st, 2009 at 4:08 AM
@KwietStorm
Because ad’s add space?