Sony Releases Impressive PS3 Sales Figures
When Sony cut the price of the PS3 by $100, and introduced the PS3 Slim for $299 this September, industry analysts were quick to predict a sharp increase in sales. Up until that point, PS3 sales were consistently falling behind competing consoles. According to Sony’s latest financial reports, a price cut and a cheap, introductory model is just what the doctor ordered.
During their 2009-2010 Q2, Sony sold an astounding 3.2 million units, worldwide. This quarter includes the PS3 Slim and the pricecut models. Worldwide, Sony has sold 27 million PS3 consoles.
Even with strong sales, Sony’s game division has been posting nasty losses. This year, the game division lost $654 million. The losses for the game division, for this generation as a whole, aren’t too bright. Since the initial PS3 launch in November 2006, Sony’s game division has lost $5 billion.
It should be noted that the appreciation of the Yen, versus the depreciation of the dollar accounts for some of their major losses. Not to mention the 9-year-old behemoth, also known as the PS2, sales are slowing down. Still, these numbers, especially the lifetime-to-date worldwide numbers are encouraging, considering some of the negative rhetoric when the PS3 initially launched.
Has Sony done a good job managing their game division, and subsequently, the PS3? Post your thoughts in the comments section below.
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10 Responses to “Sony Releases Impressive PS3 Sales Figures”
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October 31st, 2009 at 9:16 AM
theres no way they lost 654 billion.
i think you mean 654 MILLION
10/31/2009 at 2:31 PM
Good catch. =P
October 31st, 2009 at 9:39 AM
^^agreed.
I just bought another PS3 yesterday too
October 31st, 2009 at 12:40 PM
In year or two they’ll probably be making a profit on the ps3 slim, and that’s what they predicted
anyway. If not exactly, pretty close. Go Sony
October 31st, 2009 at 1:38 PM
At least Sony’s Music and Financial Services posted profits.
October 31st, 2009 at 1:54 PM
Are Sony TV’s include in the same division as the PS3.
October 31st, 2009 at 2:07 PM
@C3PO
Really? Why would tv’s be in the game division? lol.
October 31st, 2009 at 2:14 PM
i see the Billion to a million error was fixed..lol
there tied into the Vaio PC sales as well.
October 31st, 2009 at 5:19 PM
[...] Sony Releases Impressive PS3 Sales Figures [...]
November 1st, 2009 at 6:53 PM
I also heared there tied into the vaio market
November 4th, 2009 at 3:55 PM
yeah i heard their used car market is being tied into the game market too.