Call of Duty Publisher’s Next Task? Helping Veterans
Now helping veterans. Hooah!
That’s right, Activision (more specifically, Activision Blizzard), publisher of the behemoth Call of Duty series games, is about to help real-life veterans in a very real, monetized way.
Activision Blizzard has pledged a cool $1 million USD to a “Call of Duty Endowment” or CODE for short. This will help support other groups that assist veterans with their careers after serving their country. Veterans often give everything to the military and have a tough time adjusting to life after touring. Activision Blizzard CEO Bobby Kotick stated:
The joblessness rate that [veterans] should have should be far less than the national average, not more…These [veterans] are super-capable people, to the extent that you can put them on track to develop more skills, the development potential that we’ve identified is extraordinary.
The first $125,000 of this fund will go to the Paralyzed Veterans of America to help open a vocational rehabilitation center.
[Source]
12 Responses to “Call of Duty Publisher’s Next Task? Helping Veterans”
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November 11th, 2009 at 12:13 AM
Good very good, its a start
November 11th, 2009 at 2:02 AM
a small start, they should have pledged 10% of their Modern Warfare 2 sales which I’m sure will be much more than $1 million. I also have a feeling that this didn’t come out of the goodness of Activision’s heart…they just wanted the tax write-off and some positive publicity after coming off as so greedy lately.
November 11th, 2009 at 2:08 AM
Honestly I’m a bit weirded out by all of the quotes from G W Bush and Rumsfeld in MW2.
November 11th, 2009 at 10:16 AM
very nice gesture
November 11th, 2009 at 11:21 AM
Wow another company that gives money to charity out of the goodness of their hearts, of course i’m being sacastic for bobby kotick to be able to give out of the goodness of he’s heart he’ld have to have one to begin with which already melted when he jacked up the price of modern warfare.
I argree that they should hand over 10% of profit from modern warfare 2 to these people which like giese said would be much more then $1 million.
November 11th, 2009 at 11:38 AM
This was big Bobbie K’s idea wasnt it? He wants to say look spend more money on games and I’ll give it to charity…well guess what mr. kotick you’re a dumb ass suck my balls.
November 11th, 2009 at 1:49 PM
I give props for donating to the vets because even an act of goodness with an ulterior motive still has some chance of good.
However… if they were serious, the CEO’s pay would not exceed the combined amount pledged for the troops ESPECIALLY if they are charging extra for the games in European areas AND charging some 120 or more for some editions of the game.
I will truly applaud Activision when they donate more to a good cause then they donate to a single CEO’s luxury account.
November 11th, 2009 at 3:21 PM
Wow how generous of him, especially considering how much money they made on day one alone. 7M copies of MW2 were sold, 70M x $60 = 420M on day one. Once again… How generous of you Mr. Kotick.
November 11th, 2009 at 11:21 PM
@ giese095
agreed
November 12th, 2009 at 3:13 AM
pocket change for Mr. Kotick. that’s freakin’ weak. it’s better than nothing but still…
November 12th, 2009 at 7:54 AM
Smart move for him… stil doesn’t cure him of his ways, but shows he has some sort of small soul.
November 12th, 2009 at 7:54 AM
Smart move for him… stil doesn’t cure him of his ways, but shows he has some sort of small soul.