Modern Warfare 2 DLC Expected to be a Rainmaker
Even before its release, Call of Duty: Modern Warfare 2 was expected to break sales records which proved to be true after it hit store shelves. And while it continues to set records as year 2009 comes to a close, analysts are predicting that the fun has only just begun for Activision. In 2010, Infinity Ward’s groundbreaking first-person shooter is expected to earn big.
According to analyst Ben Schachter from Broadpoint AmTech, next year just downloadable content alone should net Activision around $140 million. His estimations were derived from the success and DLC sales rations of last year’s Call of Duty: World at War.
“ATVI [Activision] sold ~.625 map packs per unit of World at War, or $6.25 in Map Pack/DLC per installed game unit. Using this ratio as a benchmark and assuming Modern Warfare 2 unit sell-through of approximately 14mil-16mil at the time of the map pack releases, we estimate that Modern Warfare 2 DLC could generate approximately $100mil-$140mil in gross revenue, $59mil-$85mil in EBIT, and $0.03-$0.05 in net profits per share.”
The analyst also predicts that profits could soar above this expectation if Activision decides to monetize a little more on their downloadable content by raising some prices.
“Though the company has not announced anything, we would not be surprised to see the content expand significantly beyond simple map packs to include new missions, modes of play, and in-game items (who wouldn’t pay for a night-time desert assault mission, a 2×2 capture the flag mode, or a very, very sharp bowie knife?) The point is that Call of Duty’s fan base will pay for additional content, and we expect ATVI’s Infinity Ward to monetize that throughout 2010.”
It is unlikely that Activision will stray from the norm when it comes to pricing the DLC packs by Infinity Ward but with the popularity of Modern Warfare 2 in comparison to last year’s World at War, we believe DLC for the shooter could potentially exceed this estimation—provided that interest does not fade away for the shooter. Do you plan on expanding the horizons of Modern Warfare 2 with extra content?
[Source]
7 Responses to “Modern Warfare 2 DLC Expected to be a Rainmaker”
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November 28th, 2009 at 9:49 PM
im dying for more snow maps, new spawn points, and please oh please the dragonov
November 28th, 2009 at 11:30 PM
well personally i have grown tired of MW2 already. I knew this was going to happen since I grew tired of COD4 and MW2 is essentially the same game.
I wouldn’t mind going back to MW2 if they release a DLC with the old COD4 maps. IMO none of the MW2 maps are as good as any of the COD4 maps. I say this because all the MW2 maps have damn buildings. What is the point of having so many damn buildings. We got tons more perks but with the addition of all the damn buildings they are worthless. Bring back Crash, Ambush,Broadcast,Backlot, Crossfire, District, Pipeline and then you will have a good game.
Infinity Ward has said that they have done testing and it was not working out. Well my answer to that is to make it work. There is no reason why you cant make the great maps of COD4 not work. If you want some high sales numbers put these in a DLC and put them for $19.99 it will sell like hot cakes.
Though with Kotick at Activision wouldn’t be surprised if they put a even higher price.
Well this ends my rant
: )
November 29th, 2009 at 12:33 AM
well Modern Warfare 2 is indeed the best FPS game ever & l love playing it. l wouldn’t compare downloadable content from call of duty world at war because that game was terrible and was only a place holder till the true call of duty came out. Modern Warfare 2 is what everyone has been waiting for, myself included, and its going to get even better with the arrival of new DLC
November 29th, 2009 at 1:40 AM
Best FPS ever LMAO
November 29th, 2009 at 3:16 AM
I am already bored with the maps. They are too small and most you can’t see on.
November 29th, 2009 at 11:42 AM
DLC would be good for MW2 but unfortunly with the current attitude problem bobby kotick has developed for overpricing i doubt we’ll see this without a ridiculous price tag.
January 6th, 2010 at 11:43 AM
@Skullking123, wtf? all these maps you mention have tonnes of building, just as much, if not more than Mw2 maps! maps in Mw2 have open spaces, AND buildings, giving a more vairied and enjoyable playing experiance!