EA: Tiger Scandal Didn’t Send Sales Into The Sand
EA Sports President Peter Moore has stated that the recent scandal surrounding Tiger Woods‘ personal life did not affect sales of the PGA Tour titles. Moore stated that the golfer is “very important” to the business.
In an interview with GameSpot, Peter Moore explained how Woods’ recent problems has had no negative impact on the sales of his golfing series.
We haven’t seen an impact. We looked at December sales and then we looked at the year as a whole. The situation with Tiger unfortunately happened over the Thanksgiving holiday going into the holiday selling period, but there was no degradation of sales we could see. Overall franchise sales for calendar year ‘09 were better than ‘08.
Like all golf fans and people involved in the business that is Tiger Woods, we wish him the best with some of the challenges he’s going through with his family right now, and we give him the privacy he asked for as regards his indefinite leave from golf. But we also hope to see him back on the course as soon as possible.
Moore also explained how Woods is important to the golfing business:
He’s very important to the business of golf, and those that rely upon him are very eager to see him back. But it’s going to be his call when he comes back
Tiger Woods PGA Tour ‘11 was announced recently–it will be arriving in the summer.
3 Responses to “EA: Tiger Scandal Didn’t Send Sales Into The Sand”
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January 24th, 2010 at 10:32 PM
That isnt going to make a difference on a golf video game. If people want the game they are going to buy it regardless if it has his name on it. Tiger apparel might be a different case though.
January 25th, 2010 at 1:38 AM
you know what…if the media would just stay out of his life his private life could have remained his private life and no one except those closest to him would know any different and he could continue his career with no problems…but the media in this country isn’t capable of keeping anything private anymore is it? The same could go for Michael Phelps. Are they supposed to be role models? Yes, but if the media would never tell us how they screwed up we would never know any different and our children could still use the good qualities they know about them to influence their own characters. Did they both screw up? Yes. Is it really any of our business?? No. It’s disgusting how interested the average person is in the lives of celebrities.
January 25th, 2010 at 8:42 AM
Oh good grief, you’re advocating the kind of media that the Soviet Union had with Pravda and Tas. Only report the good things and cover everything else up.