In the past Sony has been criticized for their lack of advertising when it comes to their major games. Sure, they have commercials, but when compared to Nintendo and Microsoft, they tend to fail in comparison. With God of War III, Sony seems to be pulling out the big guns for what could possibly be one of the top 5 games released in 2010. We reported about the 7-11 Slurpee drinks, cups, and Free DLC the other day, now we’re here to report about the blazing fast advantage that Sony will have advertising Kratos’ ‘final’ adventure.
Behold…the #20 Nationwide GOD OF WAR III NASCAR Car! Sponsored by Sony and Gamestop, this glorious piece of machinery will take to the track on March 20th, during the Scotts Turf Builder 300 Race at none other than the legendary Bristol Motor Speedway. The New #20 Car is driven by Joey Logano, who races for Joe Gibbs Racing, and just happens to be one of the hottest up and coming young drivers in NASCAR today.
The current concept art appears to feature an image similar to the God of War III Box art, though the picture stats that the image isn’t the final design, so who knows how awesome it could look when it finally takes to the track.
NASCAR has a dedicated fan base and this form of advertisement could help Sony tremendously with getting the word out about God of War III. Just in-case you need a reminder, Kratos battle against Zues and the Gods comes to an end on March 16th. Make sure you don’t miss it!
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January 31st, 2010 at 9:03 PM
This car looks BAD (in a good way). But boy I will tell you, if we see a God of War III Nascar car and then crappy television advertising, Sony is gonna get it from me. When it comes to advertising certain games, you can’t just run around calling Kevin Butler in like they did with M.A.G., because that marketing was just horrible…
January 31st, 2010 at 9:34 PM
I really liked the MAG commercial with Butler in it, I thought it was the best Kevin Butler ad yet, but that’s just me. I agree though, God of War 3 deserves it’s own commercial, Kevin Butlerless.
January 31st, 2010 at 10:21 PM
Oh, the commercial was great, but to the average consumer didn’t convey any emotion other than laughter and barely showed off the game. Now, compare that with Halo 3 and Mass Effect advertising and you can see why Sony needs to step it up when it comes to exclusive advertising. =)
January 31st, 2010 at 10:30 PM
[...] Source [...]
January 31st, 2010 at 10:32 PM
I think we’ll see a different story with GoW3
January 31st, 2010 at 11:02 PM
Yea I agree there is going to be lots of ad for this game. This game will put PS3 on top of the gaming industry. Which pretty much everyone expected.
January 31st, 2010 at 11:05 PM
definitely didn’t see that coming.
January 31st, 2010 at 11:33 PM
GoW 3 is indeed the best game so far
February 1st, 2010 at 12:33 AM
Hmm… this is an odd marketing move considering the majority of NASCAR fans are in their late 40’s, early 50’s, and spend most of their free time fishing, camping, and playing golf.
February 1st, 2010 at 1:02 AM
Steven Garcia, I think you are making a lot of assumptions about NASCAR that just aren’t true. Though I am not a fan I do know quite a few younger people who are fans.
(Unrelated) By the way, there is also nothing wrong with fishing in your free time. I’m not sure if you meant to say there was something wrong with it but assuming you did…I love fishing. I actually just caught a 12 lb. 35″ Northern Pike today and it was extremely exhilerating! Is fishing extremely boring when you’re not catching anything?? Yes, but when you land a monster like that it makes it all worth it. If you don’t believe me you obviously haven’t done it. I quite honestly don’t understand why so many people think fishing is so horrible. I would bet that I do all of the same things you do during your free time, only I also get to enjoy fishing on top of all the others.
February 1st, 2010 at 1:21 AM
what a bizarre coincidence that someone brought up and inadvertently hated on fishing on the same day you went fishing…
February 1st, 2010 at 1:56 AM
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February 1st, 2010 at 4:04 AM
[...] You thought the advertising campaign for God of War III and 7 Eleven was crazy. Sony isn’t done yet. In collaboration with GameStop, they are sponsoring a Nationwide Insurance driver with the car’s design depicting Kratos to advertise the game. Driver Joey Logano will be taking the wheel and the car will hit the track on March 20th at Bristol. Source [...]
February 1st, 2010 at 10:22 AM
Wow, Sony are really pulling out all the stops for GOW 3. I can only hope that Gran Turismo 5 gets the same kind of marketing treatment.
Also, whoever said that Nascar’s demographic is 40 – 50 is a gigantic turd burglar, because that couldn’t be more wrong. The main age demographic of Nascar’s appeal is early teens to early 30’s. I think you have Nascar confused with F1 or something………….
February 1st, 2010 at 10:23 AM
[...] Kratos coming to NASCAR [...]
February 1st, 2010 at 11:21 AM
any response that includes “gigantic turd burglar” wins a gold star, well done DM.
February 1st, 2010 at 5:42 PM
Sorry Steven Garcia, your new name has been chosen.
February 2nd, 2010 at 3:31 AM
Gigantic Turd burglar?
Haha, well that’s not very flattering. I didn’t mean to upset anyone or anything, I was just referring to this examination of the NASCAR demographic from early 2009. And I said the MAJORITY of NASCAR fans, not ALL NASCAR fans.
http://www.sportsbusinessdaily.com/article/127802