Kevin Butler Only Does All of 2010
Sony struck gold and then some when they relaunched the PlayStation 3 via the slim 120GB model back in September. Besides the overwhelming sales of the PS3, the introduction of the “It Only Does Everything” tagline and commercials hit a cord with gamers and non-gamers alike. Sony has realized the continued potential of these commercials and you’ll be seeing them throughout 2010.
In an interview with IGN, Peter Dille, Sony Computer Entertainment America’s Senior Vice President of Marketing and PSN confirmed that Kevin Butler will appear in more commercials than just the MAG commercial..he’ll be sticking around through 2010.
“From my perspective, this is a campaign that has a lot of life left it in and a lot of legs. We love the campaign and we love what it’s doing for the PS3. Frankly, ‘It only does everything’ is kind of a future proof message in and of itself. We talked about future proof technology and 10-year life cycles. And if you think about what’s on the rise for PS3 with motion-controlled gaming, that fits right into this positioning that ‘It only does everything.’ ‘It only does everything’ means everything it does up until today, but when motion control comes onto the scene, the message ties directly into that type of functionality as well. You can expect to see Kevin Butler inject a lot of life into the PlayStation brand between now and the rest of the year.”
This is fantastic news for Sony, as we can all remember, past PS3 commercials didn’t hit the mark with anyone. Sony was greatly criticized for the whole crying-baby doll thingy. Yeah..how about we just forget about that one.
If you need a reminder of Kevin Butler’s greatness, then check out some of his work here. Here. And Here. Here also!
Mr. Butler has many fans here at PlayStation LifeStyle and it’s a safe bet that will post any of his new work for your viewing pleasure in the future.
21 Responses to “Kevin Butler Only Does All of 2010”
BOOM! -TM (According to Kevin Butler’s twitter account, he trademarked this. ^_^) @thekevinbutler
Well they need to keep doing what they are doing, it is working and working well.
Go Sony Go!!!!!!!
with a stick! …a stick!
lol yea Kevin Butler has a Twitter and he tweets the most hilarious comments. For example in response from a message asking if there were gonna be any commercials dealing with God of War 3 and him holding the Blades of Chaos….”Good idea, but you don’t hold the Blades of Chaos. The Blades of Chaos hold you.”
Kevin Butler is my hero.
<3 in the straightest way possible
@ skullking
Thats funny man . the blades of chaos hold you. Just great
lol.
I am happy to hear this. I am one of those many Kevin Butler fans.
I wanted a Kevin Butler White Knight Chronicles commercial but noooooooooo.
Kevin is still my hero!
wow. never saw that baby doll ad before. freeeeaaaaaky deeky. whoever came up with that should be fired, and banned from marketing forever.
LOL. How can you not laugh at this guy. Classic comedy face. I love the Uncharted2 commercial. If you look closely Butler has a framed photo of Jack Tretton on his desk. I laughed my ass off when I noticed that. Something us gamers would notice, but common folk wouldn’t appreciate.
I had never seen the M.A.G. advert or the Cry-Baby ad. Thanks for back linking those ones. LOL. “What’s the job?”
“VP of FPS…”
“Son of a…!”
LOL. The Cry-Baby ad freaked me out though.
I look forward to the 2010 ads.
I love Kevin Butler, but in a manly way. You get that, right?
Anyways, Kevin Butler … he only does everything!
Yeah, they struck marketing gold with this guy and the “it only does everything” campaign, man whoever thought of that is filthy rich I say, FILTHY RICH!
We have successfully found someone who loves the baby commercial. My wife. She thinks it’s fascinating, like a car crash. You just can’t look away.
Personally, it’s like Silent Hill meets a Monolith. You no nothing good can come of it.
I have to say I really enjoy these commercials, though I think I prefer them just for the functionality of the system and not necessarily to use as the sole advertisement for exclusive games. MAG deserved more than just one Kevin Butler commerical, it should have had its own trailer commercial on TV like Mass Effect.
He should host E3 or whatever big trade show is up next, I mean he is the VP of Big Action Moments,
right?
All I know is that Sony better have Kevin appear at their E3 Press Conference. Him opening the show would be awesome!
I actually liked the crying baby. I’m just saying
Yeah a stick, YES a STICK, Stick, A damn STICK DESIGN TO SHOVE UP XBOX360 ASS
LMAOF
Kevin Butler sure has a lot of job positions.
[...] [Source] Posted by Anthony Severino Filed in Uncategorized Leave a Comment » [...]
[...] beloved by all. With Sony confirming that the new PlayStation mascot will continue to humor viewers throughout 2010, it should come to no surprise that K.B. is back at it [...]