2K Games is Bringing Hef’s ‘Bunnies’ to Mafia II
As gamers patiently await Mafia II, the sequel to the original smash hit PC game, 2k Games is doing their best to hype the game up as much as they can. It’s been revealed the developers have signed a rather sexy deal to bring something that any gamer can love: beautiful women. Nude beautiful women at that. Oh yeah, I bet I have your attention now.
2k Games has dropped a ‘bombshell’ that they have signed a deal with freagin’ PLAYBOY magazine which will bring 50 of the magazines most famous covers and centerfolds from the 50’s era into the game. Christoph Hartmann, President of 2K Games was more than excited to talk about the partnership.
While most mob-inspired games’ emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere. In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy’s influence on the attitudes and culture of that generation.
I can only begin to wonder whose idea this way, but hey..Playboy magazine’s Editorial Director Jimmy Jellinek knows that it’s more about having beautiful nude women in the game, it’s all about being authentic for the time.
Mafia II is set when Playboy first came into vogue and features characters whose style and attitudes mirror content from our early issues. We’re excited to bring an element of authenticity to the game that is unmatched in the men’s publishing category.
How exactly do you come across the PlayBoy mags in the game? You’ll have to find and collect them, what else? So yeah, I’m putting money on the fact that there’ll be a trophy to earn upon the end of your man-hunt for Playboy mags.
Check out the latest trailer or you could always stop and wonder for a second..will Mafia II have Sony Arc Motion Controller support so that you will have one hand free in case you have to um, scratch your nose?
Mafia II’s release date is set for later this year.
4 Responses to “2K Games is Bringing Hef’s ‘Bunnies’ to Mafia II”
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March 10th, 2010 at 1:02 AM
“you will have one hand free in case you have to um, scratch your nose?” LOL alot of gamers will probably think of doing this.
This is a pretty smart marketing move. Because now playboy magazine readers will see an article in the magazine and get interested. Maybe even the employees of playboy will want to play this game. I was planning on getting this game even if it didn’t have playboy. I’ve always loved those gangsters movies and games.
March 10th, 2010 at 10:05 AM
the game looks great in the latest videos, it looks like they nailed the 50’s perfectly.
March 10th, 2010 at 1:19 PM
well, I guess after GOW, Heavy Rain, and other games showing some sexy stuff, it might finally be accepted that hey, boobs rule, and video games can approach any form of entertainment hollywood movies can. Thank god, its only taken 20 years to get to this point. On that note though, I never realized that Playboy had so much to do with the mob. I guess cause the oldest issues I’ve seen are from the 80’s.
@leo313rd – I don’t think anyone will buy this just because it has playboy, and if they do,.. well they’re purchasing the wrong media. But hey, I know why playboy is popular, so I’m sure it won’t hurt sales either.
June 14th, 2010 at 5:53 PM
[...] is certainly not shy of showing off the game, going so far as to strike a deal with Playboy to include the magazines in the game. Mafia II will welcome Americans into the family [...]