Sony Best Positioned to Deliver 3D TV

03/09/2010 Written by Richard Allen

3D technology has taken quite a few leaps forward from the blue/red glasses days.  With the box office now regularly receiving 3D feature films many electronics enthusiasts are eagerly awaiting for this technology to reach the living room.  Major TV players are gearing up to deliver 3D to the living room this year. Given Sony’s position with content and electronics means they are well suited for this marketplace.

Sony aims to move 2.5 million 3D capable televisions this year. Which is by no means a wide adoption, but will be a good start for the very cool technology which has yet to find a place in the home. SCE has already confirmed support for the PS3 console and the games. Core gamers without a doubt will be the first in line for this.

“It will likely be ardent game players who will first buy 3D TVs as an early adopter,” said analyst Alex Oh of Hanwha Securities in Seoul. “In that sense, Sony, which is envisioning a comprehensive entertainment company, will take advantage of its game business, contents and movies, compared with Samsung and LG, which remain focused on hardware.”

During a news conference on Tuesday Sony Senior Vice President Yoshihisa Ishida iterated Sony’s commitment to this new technology.

“We at Sony will liberate 3D from the confines of movie theaters and make it something that people can enjoy at home.”

It remains to be seen how quickly people flock to 3D.  Many have recently upgraded to High Definition and may not be in the market for a new yet to be proven technology.  It will be interesting to see how quickly this permeates the marketplace.

[Via]

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8 Responses to “Sony Best Positioned to Deliver 3D TV”

  1. SPD55 says:

    Others are ready to launch TV’s this week. When is the PS3 FW update for 3D coming???

  2. Richy2k9 says:

    hello …

    i can’t wait for 3D to come to my PS3. I already have an HDTV, maybe i won’t be buying a new TV soon, yet i have a little problem with my puter, i need to get a new monitor, so i’ve found my temporary solution.

    newer PC monitors by default support 3D because of high refresh rate, so i’ll just seek a 22-24″ inches 1 that surely can with HDMI input & voila ;) now will need to see how to easily display on both monitors without the plug-unplug thingy, too bad they removed the 2nd HDMI port off the PS3…

    I want 3D games, i want 3D movies ;)

    cheers!

  3. JackC8 says:

    I’m afraid I’m not very well positioned to buy a $2,000 or $3,000 TV set. :)

  4. Robotron says:

    I’ve been waiting and watching…..still on the fence. I want to see how supported this is first. Then I’ll pick up something in the 60″ size.
    Also don’t forget to upgrade your HDMI cables for this. 3D requires Version 1.4.

  5. Robotron says:

    Damn now I actually thought about what I posted…so I’m back.

    If 3D movies require HDMI 1.4 then the PS3 will NOT support 3D movie playback. They can support gaming in 3D through software on a 1.3 but not a full dual 1080p output which is why 1.4 is needed for it’s bandwidth. Also you can not upgrade your HDMI to 1.4 through firmware.
    It will be interesting to see how they pull this off.
    So that means new TV, new player, new receiver. I guess I will build a HTPC for this.

    At least gaming can still be a go, but for the 360 crowd they are screwed. The 360 only has HDMI 1.2…..no 3D games for you.

  6. Robotron says:

    Back again….forgive me fellow gamers. Did some research.
    Ok if they sacrifice the audio they can do it on a 1.3. So a compressed audio (like the 360 uses for 1080p) would allow the bandwidth for 3D movies…..BUT!

    It is possible that 3D TVs won’t enable 3D playback unless it is on their 1.4 HDMI port and the PS3 would require a hardware upgrade to get to 1.4 not firmware. I know of a many features on my current TV/receiver setup that are only available on HDMI since a lot of manufactures like to use “forward thinking” to force you into upgrades.

    Think I’m going to go grab some popcorn and watch how this turns out.

  7. lemmy78 says:

    Good work Robotron…. Interesting stuff! i’ll be watching this closely!

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