Sony Holds Expectations High For 3D TVs

03/11/2010 Written by Zak Islam

At this year’s Consumer Electronic Show in Las Vegas, Sony stole the show with their staunch support of 3D. Not only will an update to play 3D games be hitting the PlayStation 3 shortly, they also plan on releasing a full line of 3D capable products including TVs. The company will be releasing their highly anticipated 3D TVs later this year, and despite a dwindling global economy, they are setting their sales expectations extremely high.

Sony plans on releasing their 3D TVs on the projected June 10th release date in Japan, and when they do finally bring 3D TVs to the market, they expect sales to reach an accumulative of 2.5 million units in this fiscal year alone. Furthermore, they expect to sell 25 million LCD TVs during fiscal year 2011, a staggering 67% more than their current target of 15 million units for 2010.

However, firm competition stands in the way with Samsung and Panasonic expected to break into the market with their own 3D TVs, slightly earlier than Sony. Although, one should also note that Sony is currently the only company to already  have over 30 million 3D-ready Blu-ray players in people’s homes with the PS3. Much like the PS3 did with Blu-Ray, Sony will use the console to usher in 3D technology as well.

The PlayStation 3′s next firmware update is confirmed to add 3D support to the console. Owners  are eagerly anticipating 3D Blu-ray movie releases such as James Cameron’s Avatar, as well as 3D capable games.

3D definitely seems to be the future of home entertainment, and Sony knows this. Expect Sony to pull out all stops when unleashing its 3D ambitions to the market just a mere few months from now.

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15 Responses to “Sony Holds Expectations High For 3D TVs”

  1. yup yup… still hoping against all odds that theres some way to just use the tv I already own… I just bought it a year ago dammit!

  2. gibbek says:

    @BigWoop

    yeah i know what you mean. i love my tv and can’t afford to get a new one. hopefully they manage to develop something so other HDTVs work as well.

  3. cornerman8 says:

    I work at bestbuy and we’ve already got 3D Samsung TVs in the back. I think we’ll be putting them up on display this week.

  4. dmdragon says:

    From what I understand the TV has to be at least 240hz, and those are so expensive. Hopefully they can get the price down or the 3d may not go as well as they hope.

  5. Caphead says:

    am I the only one who thinks this is a waste? i mean aside from the immediate “oh cool” response, Is it really gonna be that enjoyable wearing 3d glasses for everything? and still, how “healthy” is this going to be for our eyes and brains?.. I’m all for technology, but wont be dumping any money for this stuff in the near future that for sure.

  6. JackC8 says:

    I agree with Caphead – 3-D is a fad that makes an appearance every few years in movie theaters. The novelty quickly wears off and everyone’s happy to go back to 2-D. I wouldn’t even want to watch every TV show, movie and video game in 3-D. Maybe a certain game that would actually benefit from it, but that’s certainly not worth thousands of dollars to me. Or much of anyone else I’ll bet.

  7. @dmdragon – luckily I bought a plasmid while they were really cheap (since all the stores wanted to get rid of them), and plasmids have an enormously better picture than lcds and leds… 600hz refresh rate, and 1:50000 static contrast ratio on mine (this translates to frickin’ sweet). soo… yeah, I heard that you need at least 120 or 240 hz refresh rate, and I’m solid on that part, but still not sure if it will work.

    @JackC8 – I don’t think its something I’d want for every game, but certain ones stand out to me. Uncharted 2 would be amazing… almost any first person shooter, sniping would be awesome, and getting killed by a rocket would probably be gloriously cool looking. WipeOut HD would be sweet, and GT5 I’m sure would look amazing. However, going LBP (which is planned to get it), or any side scroller game, I don’t think I’d care to bother. Maybe a fad for some, but I think it’ll be here to stay… yet as you said, not necessarily for all games, movies, and shows.

  8. I hope my tv is compatible as well. I just bought it less than 3 months ago.

  9. @BigWoopMagazine

    Did you buy your tv in Rapture? lol

  10. neilung says:

    playstation rules dudes.

    3d is the bomb, both film and games.

    Get in.

    It takes 2 superheros to take out dr. octocock

  11. Xael says:

    I want this update to get here now. I’m anxious to see if my TV will support it

  12. neilung says:

    3d porn would be crazy. The money flying out of screen toward you, jesus man thats wrong. I will stick to sci-fi and some games.

    Duck 3d hd blues

  13. leo313rd says:

    I don’t know much about 3D but if I have to wear the glasses to see a game or movie in 3D than it isn’t for me, cause I’m not willing to wear glasses as i’m playing a game. But it’s good to know that others are excited about it.

  14. neilung says:

    the new 3d tech is great leo. Avatar, final destination, alice in wonderland, all looked great and brought a fun experience. Glasses dont bother me and havent bothered the 2+ billion who have watched these movies. Old 3d tech was bollox, the new is great. If the movie/game is made for 3d it will be great. If its forced then it doesnt usually work. Be open minded, try before slating it. Some people didnt want sound or colour in movies/tv. They were called fuddie duddies.

  15. lemmy78 says:

    Bring it on! Carnt wait for a new choice of fun with ps3!!! its a 100% KICK ARSE MACHINE!!

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