40nm RSX Paves a Bright Road for Sony and Consumer Alike
Sony’s trip to profitability with the powerful PlayStation 3 console has been a long-road for the company. Now that the console has been confirmed as profitable by several sources, Sony can begin their full-scale assault as they push the product in order to drive profitability in a similar fashion to the record-breaking PlayStation 2. However, Sony aren’t the only ones bearing fruits of such a big milestone.
According to a Sony spokesperson, new PlayStation 3 models are already shipping along with the new 40nm RSX GPU. The new groundbreaking chip not only utilizes less power and causes less heat, which is good for the consumer, but is also cheaper for Sony to manufacture. What this means for Sony is that not only will future products be even more profitable, but it’ll be much easier to justify large amounts of spending on marketing and product improvement.
The recent lack of PS3 Slim supply since the turn of the new year should soon be over as the company ramps up production speed and volume.
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6 Responses to “40nm RSX Paves a Bright Road for Sony and Consumer Alike”
This is great news for Consumers and Sony. Hopefully those that claim YLoD will have a replacement worthy of long term use now. With lower heat comes longer product life but that also has to do with games becoming more graphically intense.
damnit! I just bought a PS3 slim in september and now there’s a NEW one that uses LESS energy and puts out LESS heat? wtf?
true, no sense in complaining I suppose. that’s like an old man complaining about his car from the 1940s.
that’s good. lesser costs should mean another price drop if even by $30. another price drop could mean another jump for Sony in the Console Wars
hello …
that’s great, the only big issue for me is the migration. I may only have two PS2 games, i don’t want to lose BC, so it may mean either a forced migration (hope never though) or a second console (nah!)
it’s good to see such improvements!
cheers!
Sounds Great time for a 2nd PS3.