SCEA Preparing to Launch New PSP Ad Campaign
Kevin Butler has served his cause well. Since his very first appearance kicking off Sony’s It Only Does Everything ad campaign, PS3’s on store shelves has become a rarity, and the world has fallen in love with his unique charm; so much so, that Sony plans to extend production of their comedic approach at least through 2010. While all is well on the PS3 front, increasing the PSP’s appeal to a broader range of consumers, however, is an entirely different puzzle, one that the K man himself – surprisingly – won’t be responsible for solving.
According to Siliconera, Deutsch LA, the same name you’ll find in the credit rolls of the Butler ads, has been tasked with creating an entirely new spokes-er…boy. Meet 12-year old Marcus Rivers. He’s the personification of PSP fanboyism and he’s pumped and ready for action to act as Sony’s Deputy of (insert promotion reference here) in a brand new campaign aiming to bring awareness to the PSP’s amazing abilities. Marcus will be introduced alongside Butler in the first of a series of initial ad spots and from there…well, who knows? (Spoiler Alert!: Rivers will star in two subsequent commercials as Deputy of Unbelievable Game Deals promoting MGS: Peace Walker and ModNation Racers as Deputy of Sibling Relations, respectively.)
8 Responses to “SCEA Preparing to Launch New PSP Ad Campaign”
So a smart mouth 12 year old? Don’t we get enough of that crap online in our games already?
The PS3 started to fly off the shelves because they reduced the price. And until Sony drops the price of the PSPgo it will flounder.
I bought one at launch since I feel the price was just right for a reduction in weight and in increase in on-board storage. That shrinkage and increase in memory cost some money and it should be paid. But with the current economic downturn in the world a price drop to at least $199 for the basic system minus any games is not a bad price, add a game and the price could go to $225, depending on the price of the game at retail.
Maybe the next version will cost less since they might have been able to get better deals on parts.
I’m pretty sure Sony will reveal a price drop for the PSPgo (and maybe PSP 3000) at E3 and then the PSP2 at GamesCom or TGS.
@Robotron, I haven’t had to deal with anything like that via PSN but that could be because I game during hours that children should be in bed.
true….but I have had some experience on Live….what a nightmare, but so far PSN has been good.
a new campaign ad confirms that the new PSP2 rumors are fake. Sony will not focus on new marketing towards PSP if its about to get replaced. two years at least for a PSP2
how about dropping the price… you’ll sell a lot more units.
if I was to buy a psp it would be a Go , but it’s too expensive right now .
I can’t justify to myself spending $249 for a psp I’ll hardly use when the last ps3 I bought was the same price – I’d actually gone looking to buy the pspGo when I saw a 40 gig ps3 on the shelf , and knowing my 60 gig wouldn’t last forever decided it was a better idea to but the second ps3 instead and I’m glad I did since games for the pspGo are either expensive , not available , or come weeks after the umd version .