Sony Commences Full 3D Onslaught
3D TVs have been in the forefront of the minds of PlayStation 3 owners everywhere, ever since Sony revealed that the PS3 would be receiving a firmware update that made the console capable of playing back 3D games, with a future update down the road that allows 3D Blu-Ray playback.
Sony, who has been one of the staunchest supporters of getting 3D into homes across the globe, has just unveiled it’s full line-up of 3D capable home theater components, including the new 3D Bravia HDTVs.
Sony has also just revealed during their 3D press conference that 20 3D capable PS3 titles will be available by the end of the year. On top of that, Sony will be offering a PlayStation Network voucher to download the first 4 3D capable games available for free, if you purchase one of the new Sony 3D Bravia HDTVs.
That’s not all. PlayStation Move title, The Fight: Lights Out will also be in stereoscopic 3D when it launches.
The PlayStation 3 recently just received its first few 3D games in preparation for their 3D onslaught.
To purchase any of the following Sony 3D capable products, please visit SonyStyle.com.
Sony today announced that its 3D-capable BRAVIA® HDTVs are now available for pre-sale at Sony Style stores and that its new integrated Blu-ray 3D™ devices will hit retail shelves beginning this July. Additionally, the company released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home theater systems.
Sony now offers consumers the most diverse line of 3D-capable home entertainment products including 19 BRAVIA® HDTVs, Blu-ray Disc players and theater systems, and audio/video components that offer various levels of performance and features.
Sony will support the 3D launch with an integrated marketing campaign featuring NFL quarterback Peyton Manning of the Indianapolis Colts, and Grammy® and Emmy® award-winning Jive/Sony Music artist Justin Timberlake, aiming to deliver consumer education and eliminate 3D confusion.
“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”
BRAVIA 3D HDTVs
Focusing on that high quality experience, Sony’s 3D-capable BRAVIA HDTVs incorporate a frame sequential display with active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing smooth, full high-definition 3D images.The line-up includes the 3D-integrated BRAVIA XBR-LX900 HDTV, which features a built-in 3D sync transmitter and two pair of active shutter glasses and the 3D ready BRAVIA XBR-HX909 and KDL-HX800 series 3D ready models which offer the option of adding the 3D sync transmitter and glasses at an additional cost.
The line features screen sizes including 40, 46, 52, 55, and 60-inches and ranges in price from around $2,100 (KDL-40HX800) to about $5,000 (XBR-60LX900).
Consumers who purchase and register one of the new 3D BRAVIA models will receive a copy of Sony Pictures Home Entertainment’s Blu-ray 3D™ title Cloudy With a Chance of Meatballs as well as Blu-ray 3D title Deep Sea. The sets will also include a PlayStation® Network voucher enabling 3D BRAVIA purchasers to download stereoscopic 3D gaming experiences on the PlayStation3 (PS3™) System (sold separately). The titles include PAIN (partial game) and MotorStorm®: Pacific Rift (demo) and full game downloads of WipEout® HD and Super StarDust™ HD.
BRAVIA XBR-LX900 Series Integrated 3D HDTVs
The full HD 1080p (1920 x 1080) BRAVIA XBR-LX900 series features integrated 3D functionality and includes the 60-inch XBR-60LX900 for about $5,000 and the 52-inch XBR-52LX900 for about $4,000.The Monolithic Design, Edge LED backlight models also feature integrated Wi-Fi® (802.11n) for an easy connection to broadband home networks to access Sony’s BRAVIA Internet Video Platform and BRAVIA Internet Widgets, as well as Sony’s new premium video service, Qriocity.
BRAVIA XBR-HX909 Series 3D Ready HDTVs
The XBR-HX909 series is 3D ready with the addition of Sony active shutter glasses (about $150 per pair) and sync transmitter (about $50), both sold separately. The models feature full HD (1920 x 1080p) and Sony’s Intelligent Dynamic full array LED backlight. The Monolithic Design concept models include the 52-inch XBR-52HX909 for about $4,000 and the 46-inch XBR-46HX909 for about $3,500.Sony’s Intelligent Dynamic LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The models also include an RS-232c I/0 terminal for custom installation applications.
BRAVIA KDL-HX800 Series 3D Ready HDTVs
Also 3D ready (with the addition of Sony active shutter glasses and sync transmitter, sold separately), the BRAVIA KDL-HX800 series features full HD 1080p (1920 x 1080) and utilizes a Dynamic edge LED backlight with local dimming for improved contrast and dynamic range. The series includes the 55-inch class (54.6-inches measured diagonally) KDL-55HX800 for about $3,400, the 46-inch KDL-46HX800 for about $2,700, and the 40-inch KDL-40HX800 for about $2,100.Blu-ray 3D Players
Available in July for about $300, Sony’s Blu-ray 3D BDP-S770 model offers built-in Wi-Fi (802.11n) for easy access to Sony’s BRAVIA Internet Video platform and Qriocity.Additionally, Sony’s BDP-S470 and BDP-S570 Blu-ray Disc players can be upgraded to play Blu-ray 3D with a free online firmware update that is now available. The update also adds Digital Living Network Alliance (DLNA®) compatibility to the models.
Blu-ray 3D Home Theater Systems
Also available this July for about $800, Sony’s new full HD 1080p 5.1 channel Blu-ray 3D-capable home theater system (model BDV-HZ970W) features wireless capabilities via the included USB wireless LAN adapter (802.11n) allowing for easy access to the BRAVIA Internet Video platform and Qriocity.The model also offers two HDMI inputs with 3D pass-through, HDMI repeater function, and a universal remote.
Sony’s BDV-E570 and BDV-E770W Blu-ray theater systems can now also be upgraded to Blu-ray 3D with the free firmware update. The update also adds DLNA compatibility to the units.
Unique to all Sony Blu-ray Disc players, users with an iPhone® or iPod® touch device can control the players using a free app called “BD Remote” which can be downloaded from the Apple App store. The app, will also be available soon for Android™ devices, allows the device to function as a remote control that includes the ability to access a Blu-ray Disc’s details such as jacket artwork, actor, and production information as well as search for additional video clips online.
3D-Capable Home Audio Components
Sony also recently announced 3D-capable home audio products including the STR-DN1010 audio/video receiver, the HT-CT350 and HT-CT150 3.1 channel sound bars, and the HT-SF470 5.1 channel home theater system. The models offer consumers flexible solutions to round out the Sony 3D experience and meet the demands of 3D home entertainment.Additionally, Sony will add 3D capability to the previously announced STR-DH810 and STR-DH710 AV receivers through a firmware update later this month.
Integrated Marketing Campaign
Sony’s 3D advertising will start airing this week on national TV networks, accompanied by cinema, radio, print and digital ads throughout the year. Owing to the importance of clear consumer education on 3D, Sony will also spread the word about the new BRAVIA 3D TVs through dedicated training events, displays at authorized Sony retailers, social networks, on SonyStyle.com, through Sony Style stores, and via e-mail, direct mail, and free standing inserts.
16 Responses to “Sony Commences Full 3D Onslaught”
Can’t afford anyone of those tvs, lol.
Just a bit more to save up to get one
The entire time i’ve been playing my PS3 on my PC’s monitor while my regular SDTV’s been collecting dust.
Once you go HD it’s SOOO hard to go back.
Yeah! Let’s launch more electronics that cost more money to replace those 2 year old HDTV’s! Smart move in this economy, Sony!
This will fail.
Flame on.
I just paid $500 for an HDTV and $400 for a PS3 and they’re working out quite perfectly for me. Sorry about that.
maybe in about 3 years fellas.
and the markup on those TV’s is absolutely absurd…I wonder what the cost to make them is…100…200 dollars?
Ahhh… Playstation Move + 3DTV, now theres a combo. I’ve been thinking it for awhile, but this is the first I’ve heard of them actually planning the combo. When you have a motion sensitive controller that detects depth with one to one accuracy, isn’t a 3D image the automatic next step for a truly immersive experience? If they do it right, thats what will really blow the other systems out of the water – in a year or two. But its a good direction, and I would love to see it in action.
@nosferatu – Anthony has it right. Its new technology, of course it’ll be expensive. It needs to get out in the market for a bit for the price to drop. Remember when our PS3′s were $900? Remember when the $1000 HDTV in your living room cost 3-5k? A prediction that good technology will fail because its expensive is unjustified, when virtually all good new successful technologies have that very problem. Patience sir, is a virtue, normally reserved to the mature person who knows how to make keen observations, rather than jump to absurd conclusions. If the 3D tvs fail it won’t be because of price, but because the consumers don’t like it as much outside of theater, don’t like wearing the glasses all the time, or simply because not enough 3D content has been provided. Those reasons are much, much more likely, but I still doubt this will fail, considering how many crappy movies get great box office sales simply due to being in 3D. Give it time, and the price will drop, and you too will get to enjoy it, or at least get to buy a really cheap HDTV instead.
hello …
well for those who will get into the HDTV now, have the choice in doing instead a 3DTV jump …
i’m still looking for a 120HZ PC monitor, an’t be found in paradise & order online seems still a bit too expensive …
will wait maybe till next year, but i’ll surely MOVE in 3D someday!
cheers!
Is it me? Or is Nosferatu King sounding less intelligent with his comments, and hardly anything worth debating, because it’s ramblings you would expect from someone who isn’t savvy on the subject.
At first you were some disgruntled gamer who felt the need to defend his decision of purchasing all three systems (like if anyone gave a damn).
But now you’re just some sad sap that comes on here and post ridiculous things for the best form of entertainment your pathetic life can muster for yourself.
Give it up man, give it up
3D patches for wipeout HD & super stardust are live now.
@Xael
I’m the sad sap, yet you’re the moron that can’t seem to keep my name out of your mouth?
You’re hilarious. Your brother comes on here and talks about “cumming” in people’s mouths because my opinion differed from his – and you DEFENDED him – yet I’m the disgruntled gamer?
Are you retarded? Serious question…
“Unique to all Sony Blu-ray Disc players, users with an iPhone® or iPod® touch device can control the players using a free app called “BD Remote” which can be downloaded from the Apple App store.”
Does this include the PS3 then?
@nosferatu
that’s the second time you mentioned that, let it go man lol. Did my brother leave you traumatized?
You bitch about things with no substance, except when you want “defend” yourself over making love to all your systems equally. Aside from that all you say is “daaaahhh, 3DTV’s will fail because their expensive”
yeah good argument, and you’re supposed to be in your late 20′s?
“are you retarded?” yeah no kidding, answer your own question first, because that comment of yours was not helping you.
you keep on trying though, maybe one day
lol I can barely buy the cheapest one.
@claass21 – sounds like it, ps3 is a blu-ray player – also I’ve seen the BD remote option in the accessory settings of the PS3, just never had a device to use with it. Give it a try and let us know!
@Xael
You have no idea what the word “substance” actually means; in fact, I’m surprised you were able to type whole sentences together, what, with your grammar being so piss-poor. I also like how you did NOTHING to refute any points that I ever make, since you choose(like your retarded brother) to resort to personal attacks.
Just for future reference, blow me, and keep me out of your mind while you troll people that don’t bend down to suck on Sony’s sack.