Sony Introduces PlayStation ‘Logo Licensing Program’
Ever wondered why you don’t see many non-video game related products bearing the PlayStation logo, such as T-shirts, hats, etc? That’s because Sony has always kept their precious brand logo to themselves, and as you know, they make the best video game hardware and software around, not apparel and accessories. However, if you ever wanted to pick up a PS3 hoodie, or check the time on a Triangle, Circle, X, Square donned watch, you will soon be in luck.
Sony Computer Entertainment has just launched the PlayStation Logo Licensing Program, which allows various third-party licensees to use the PlayStation logo (under strict guidelines) on “a variety of lifestyle products such as apparel, accessories, house wares and more”.
This program covers not only the PlayStation logo, but PS3, PSP, PSP go, PS2, and the “iconic” △○×□ marks on pretty much an product allowed in the guidelines.
If you’re interested in partaking in this program, or just would like to read up more on the program, feel free to visit: http://www.scei.co.jp/olp/index_e.html
17 Responses to “Sony Introduces PlayStation ‘Logo Licensing Program’”
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July 27th, 2010 at 1:15 PM
Not gonna lie…that watch looks pretty badass. But housewares? Wonder what kind of things that could mean…
07/27/2010 at 3:20 PM
I need me some PlayStation salt and pepper shakers!
July 27th, 2010 at 1:20 PM
I would get that watch
July 27th, 2010 at 1:30 PM
I want that belt…
July 27th, 2010 at 1:30 PM
Omg…
I’d get everything.
Really, I would.
How awesome is this?
Plus it would be a great advertising option for Sony.
Win freakin Win.
xD
July 27th, 2010 at 1:31 PM
cool stuff.
July 27th, 2010 at 1:45 PM
I like a lot of these items. They are simple and not trying stand out or draw attention. This is video game merchandise that someone wouldn’t look like a total idiot owning, unlike those “Blow Me” “I Scored with the Princes” and other tacky Nintendo licensed shirts.
July 27th, 2010 at 1:47 PM
Sony used to sell PS-branded items themselves through a store on the PlayStation website. I have a T-shirt, baseball cap and (very good quality) wallet I bought from it. I don’t know why they stopped!
July 27th, 2010 at 1:49 PM
Also, I want the T-shirt pictured on the page in the link. Shame it says ‘conceptual designs only’.
July 27th, 2010 at 2:46 PM
Haven’t they tried this before?
July 27th, 2010 at 2:55 PM
Its nice to see sony spending more time on crap than trying to get exclusive content for the consumers who pay good money same as the xbox 360 people but playstation are way behind and now we know why because they want silly things like this. shame shame shame
July 27th, 2010 at 3:43 PM
Smart move by Sony. That belt ,hoodie and watch look awesome, now I want em.
July 27th, 2010 at 3:49 PM
haha, all this looks like fun. let’s just hope they don’t say … only available in playstation HOME!
July 27th, 2010 at 4:15 PM
Ive actually been thinking about getting a playstation tattoo.
July 27th, 2010 at 4:18 PM
I seen Playstation Boxers at Target/Walmart but glad Sony is finally is doing this. I always wanted a PS shirt even cap and a hoodie.
July 27th, 2010 at 4:42 PM
Brain washed !!!!!!!!!!!!!!!!
July 27th, 2010 at 4:52 PM
looks pretty sweet
July 27th, 2010 at 7:28 PM
Yes! I’m so sick of walking into Wal-Mart and seeing only XBOX360 pajamas. Finally I’ll be able to do more than just wipe my nose on them. I’ll be able to buy a pair of PS3 ones too!