Ubisoft Avoiding New IPs for the Next Few Years
Ubisoft has done a fine job producing solid new IPs so far this generation. H.A.W.X did reasonably well when it released over a year ago, and both Assassin’s Creed titles managed to create a cult-like following. However, the advent of increased development costs for games has led Ubisoft to stick to what’s already here instead of venturing out and creating new IPs.
While being interviewed, Alan Corre from Ubisoft Europe shared his cautious outlook on introducing new IPs this generation. When speaking with GI, Corre shared the following:
“…in this part of the cycle of the consoles, we are cautious now to introduce new brands. We’ll concentrate on the ones we have and make sure we bring them to the next level in terms of quality.”
New IPs have been a debacle within the gaming industry for the past few years due to disappointingly low sales from a handful of high-budget titles. Although R.U.S.E is only days away from release and is a new IP from Ubisoft, Corre stated that it’ll likely be the last new IP from the company this generation. Thankfully, with a new Assassin’s Creed, Tom Clancy, and Driver right around the corner, there should be plenty of content for Ubisoft to work with for the next few years
[Source]
10 Responses to “Ubisoft Avoiding New IPs for the Next Few Years”
hopefully this will shorten the time it takes to get a new game out, these 3-5 year cycles for new
games are a real buzz kill imho.
Time to make a new Rainbow Six.
Looks like i’m not buying a Ubisoft title for the next few years then…
so no I am alive?????
I am Alive is already being made, so there is no worries. They just won’t start a new IP from scratch for a while.
I’ve been avoiding Ubisoft after the first Assassin’s Creed.
that’s a shame, the second Assassin’s creed is a huge improvement on the first game. I don’t blame Ubisoft for making this decision, after all they did just have a huge PS3 exclusive crash and burn,
It’s understandable they’d want to concentrate on a sure thing like Assassin’s creed Brotherhood first before making another risk with a new IP.
The lamest excuse i ever heard to keep producing update after update, and sequel after sequel! Aside from the Assassin’s Creed games I have no interest in other Ubisoft games anyway if i’m honest.
Has Ubisoft forgot about their roots? They were built on Rayman and Assassin’s Creed!
@xST-ANGERx
actually it’s the reason most games companies make a sequal/spin-off rather then make a new IP so Ubisoft are actually being more honest then the other companies by stating this. New IPs cost too much money for games companies,
the older ones already have most of the code that they can re-use for sequals where as with new games they need to make it all from scratch, I doubt Warner Bros will be making new IPs for a while as well considering the epic amount of money wasted on This Is Vegas.