Call of Duty: Black Ops Sells Big

11/11/2010 Written by Adam Wolfe

Last year’s Modern Warfare 2 set countless entertainment sales records. With the release of the latest Call of Duty it looks like those records will once again be blown away, as Black Ops sets the charts on fire.

Call of Duty: Black Ops has set a new record for opening day sales. On its first day on the market the game sold approximately 5.6 million copies in North America and the United Kingdom racking up an impressive $360 million in sales. Compare this to the 4.7 million copies, $310 million, of Modern Warfare 2 and its safe to say Treyarch has quite a hit on their hand.

Activision’s head Bobby Kotick had this to say about the back to back years of impressive sales.

There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million.

The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.

With such impressive sales there looks to be no stopping the Call of Duty juggernaut, with it set to break  more sales records for years to come.

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10 Responses to “Call of Duty: Black Ops Sells Big”

  1. Wow, it’s not that good. Due more to a lack of competition, although it is a lot better than Modern Warfare 2!

    I may be wrong, but didn’t they consider Modern Warfare I & II separate from the “other” call of duty’s before?

    Now they’re back to back hits?

  2. giese095 says:

    wow, just think how many they could sell if they actually made a game worthy of its following. The first Modern Warfare was an amazing game, but there has really been no innovation, no improvements (except for slight graphical changes) in the series since then. Modern Warfare 2 thrived on the success of its predecessor, and this one is the same story. I don’t know of any “hardcore” gamers that consider themselves diehard fans of the COD series, they may play it but the largest portion of its following is made up of casual players much like Halo’s community…they just play what everyone else is talking about, which usually correlates to whichever games have the biggest marketing campaigns.

    • While I’ll agree with you on the casual part, but it is more of an arcadey game why would you hold that against them when it’s what they meant? Where you’re wrong is the apparent lack of improvements. Theres the zombies which they brought back, but have done a lot of new things with too. Theres theatre mode, which you could say is copied from other games but not other cod’s thats for sure. The wager matches are a great idea, and the game modes are pretty cool. The perks are pretty balanced and killstreaks aren’t too bad. Theres more customization Oh and a little something called SPLIT SCREEN ONLINE maybe? That one alone is huge and brings it to the top of the list when friends are over. You are right that it thrived on the past success, and that they don’t really deserve it but seriously, this is a really good game and could stand pretty tall on it’s own.

    • Well I’m glad someone agrees with me, thanks giese. Sure they made have switched a few features around – but that’s not innovation. And zombies? Well, people around here should know by now how I feel about zombies in anything in general – but the zombie mode from WaW was just flat out boring after a few rounds. I never understood the hype train on that one. If I wanted something utterly monotonous to occupy my time, I’d spend more time at work.

      • Switched a few features around? No, they added things that the best FPS’ today don’t have yet.As for innovation, I may be wrong but I haven’t seen wager matches before, I haven’t seen splitscreen online, or theatre mode in an FPS(I think the last 2 may be in Halo so I’m talking on ps3) I can’t force you to like the zombie mode but ignoring that it’s added so much from the first map back from WaW just isn’t fair. Honestly, I was buying this game mostly for some quick arcadey FPS action when friends are over but the amount of new stuff they added is really surprising.

      • Koopa777 says:

        Features like that have been in FPS’ since the beginning of the decade…Wager matches? Counter-Strike. Theater mode? Battlefield 2. Split-screen online? Not an FPS, but nevertheless Warhawk, with 4 players in 32 player matches. CoD isn’t innovating at all, rather it is catching up to the rest of the FPS community.

  3. tau_caste says:

    yeah well again its the whole “omg its a cod game”. i was a the midnight launch for it at my local store, and was talking to everyone and they were all “OMG CANT WAIT FOR MODERNWARFARE 3″ not a single person there except some of the workers knew that ifinity ward werent making the next one, and now all of them doubt they will be buying the next one by sledgehammer because they didnt know until then. its the whole none of the casual gamers realise.. they will buy the next one even more than black ops because its a cod and itll probably be a modern warfare, but they wont realise its not an infinity ward game until they either realise its really bad or really good.. coz i think sledgehammer can either do a terrible job coz of their lack of experience, or they can make the best cod yet because they have brought some fressh ideas to the series

  4. Brent says:

    I bought it on Steam and that was a huge mistake. (My PS3 is dead) It runs really bad on my high-end PC because of bad optimization and other bugs on Treyarch’s part. Now I can’t even play it until there is a patch in a few days or weeks.
    It’s using my CPU at 90-100% and my GPU usage is at 50% or less. It should be the exact opposite. This was a TERRIBLE release for PC gamers. :(

  5. killajd says:

    They need to patch the game quickly cause the Lagg is a killer and for the pc version they need to make it just run smooth

  6. Last good Activision game was “Pitfall”

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