Sony Press Event To Span 5 Hours, Biggest Ever

05/24/2011 Written by Sebastian Moss

Over the past few years, E3 press conferences have evolved, increasingly ditching dry sales talks that only an investor would enjoy and embracing the flashy, sometimes star studded, show that a game reveal truly deserves. Each year, Sony has managed to wow fans with huge surprises and breathtaking trailers, all packed into a couple of hours. This year, Sony will be doing something different, due to the huge number of games that are sure to be covered, and a major focus on the NGP, their E3 event will last a record breaking five hours. First up is the conference, and then there’ll be a special event afterwards.

Starting at 5PM (PST) on June 6th, the show will continue all the way until 10PM.

We’ll be there live at the Los Angeles Memorial Sports Arena, covering the entire conference (we’ll be sure to drink a lot of coffee) as well as the “special event” that will kick off immediately after the show.

For our thoughts on what will be in the show, be sure to check out our in-depth E3 predictions.






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38 Responses to “Sony Press Event To Span 5 Hours, Biggest Ever”

  1. That’s a long time to watch one press conference. This better be the best damn five hours of my life or I’m gonna be pissed.

  2. Joan says:

    lets hope they dont spend most of time apologizing about the PSN troubles

  3. Zak Islam says:

    For the love of all that is good.

    5 HOURS STRAIGHT?!

    It’s going to be a long night delivering all the news on PSLS; but that’s what we love to do and wait for these type of events :D

  4. 5 Hrs. huh. I’m sure this will be damn worth it.

  5. Lunatikas says:

    huge announcement would be sly 4 !!!!!! <3

  6. WestSiide says:

    wow, and i thought 2 hours seemed pretty long.

    so its gonna be at 5pm AND at the sports arena this year?

    usually its around 10am and at the shrine auditorium, then shipped over to the convention center to catch the rest of whats going on at E3.

    damn.. maybe i wont try to be there this year.

  7. themule says:

    5 hours! I expect….mmm…dinner?

  8. Timewarp says:

    I hate you americans SO FUCKING MUCH. Seriously you guys get all the cool events, well if I’m lucky I’ll be one of the people running an event like this and then I’ll laugh at how…PSLS will be reviewing my…sonofa!

    (BTW if you didn’t pick up I was kidding around with that first statement, I know it’s silly to point out but some guys get uptight)

    • WestSiide says:

      yea i hate them too (sometimes), but i guess thats normal when you live in a crazy ass place like LA (traffic is crazy too). but i guess some of the pro’s would be being close to alot cool stuff and events like e3.

      fyi in case you didnt know, e3 is usually only for the press with a few exceptions, not the general public. if youre lucky enough or know someone, you might just get in.

      • Timewarp says:

        Really? I thought most of the time it was a public event, the place is big enough you’d think they’d allow the public in considering it’s to show off the biggest titles. I know if I was showing off a big game I just made I’d want the average consumer there.

      • WestSiide says:

        yea, as far as i know its always been that way. but even so, the place gets PACKED! not only the shrine auditorium where the press conference is usually held, but the convention center does also. alot of eye candy too (booth babes), and pretty much a cool place to be if you dont mind large crowds.

  9. i know sony has denied that they are working on the ps4, we all know they have to be working on it in some form, but what if they show off some trailer of what games will look like on it this year and next year they will do a complete reveal?

  10. EcHo says:

    5 Hours sounds boring…

  11. has anyone really read the article past the headline?
    conference + special event = 5 hours.For all we know the conference which is the important part and pretty much EVERYTHING is covered could last 2-3 hours

    • For all we know it could be 4 hours 45 minutes for the important part, pointing this out doesn’t make you smarter than anybody excited about the length.

    • Even so they are highly likely to reveal new content at the special event so it is still 5 hours of awesome.

      • TwinDad says:

        What is more likely is that they announce a product and say that following the conference that they will have a special event for people to play the device/game.

        Example – Sony show off the NGP, in final name/form, then go to show 10 launch games for it, then let people come to the event to play with it. They have done it numerous times before.

  12. skypeonps3 says:

    they are going to bend over for 2 hours I read the schedule

  13. Randal says:

    Is anyone else hoping for a Chaos Legion 2? I thought the first was great, a PS3 sequel would be amazing.

  14. “First up is the conference, and then there’ll be a special event afterwards.”

    is the special event… the PS store’s comeback? lol

  15. 5 hours, Oh My God! gonna need lots of Coffee, Monster and Cigarettes. Cant wait!

    ps: hoping for M.A.G 2 announcement.. :D

  16. ZombieHell says:

    Damn! That’s gonna be gud. I can tell already. That reminds me, I have to ask for that day off

  17. I always thought E3 is the biggest event of the year in gaming, so to have this super, even ridiculous 5 hours conference…. damn i wish i could be there

  18. vesra says:

    the special event will be the public execution of a certain group of hackers. XD

  19. Joan says:

    will it be crazy to say if they show a new console or a new psn software or another ps3 model !

  20. 5 Hours???? OMG that’s so looooonnngggggg…. Looks like Sony have got alot of stuff to show unlike the pathetic competitors ;) . If any company can pull off this it’ll be Sony. They always delivers the entertainment that I need.

  21. dhughes60 says:

    This just shows me that Sony isn’t playing around at E3 this year. I’m expecting this Press Conference to have some HUGE announcements seeing as its lasting for 5 hours. On a random note, I wish I could go to E3 and enjoy all of it’s epically awesome gaming goodness.

  22. I think the last two hours is some kinda private room only thing because G4 coverage goes to 10.

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