Pachter Predicts $45 to $50 Million Advertising Campaign For Battlefield 3
Having bought PopCap Games for $750 million, it’s clear that Electronic Arts certainly doesn’t mind spending a lot of money to ensure that they remain an industry leader. Equally, with Activision’s Call of Duty dominating the billion dollar first person shooter market, EA desperately wants to make Battlefield a viable competitor and, once again, they are prepared to pay big to ensure success.
Wedbush analyst Michael Pachter said in an investor note that he believes that EA will spend between $45 million and $50 million to promote Battlefield 3 this year. However, with EA’s CEO, John Riccitiello, saying that “a couple hundred million dollars” would be spent on marketing both BF3 and MW3, Activision are expected to spend even more on keeping their top spot.
Battlefield 3 releases on October 25th, only weeks before Modern Warfare 3‘s November 8th debut, putting the two franchises directly against each other in the busy holiday period.
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20 Responses to “Pachter Predicts $45 to $50 Million Advertising Campaign For Battlefield 3”
Battlefield KICKS CoD’s ASS, IT IS TIME FOR A FRANCHISE TO DIE!!! CALL OF DUTY MUST DIE< THE FRANCHISE CAN LIVE NO LONGER !!!! POAAAAAAAAAAAAAAAA!!!
http://www.youtube.com/watch?v=TfvrIOhx5cM&feature=feedu
wont keep me and the billions who have bought MW2 and Black ops from buying it !
Goddamn, All this fucking money blew up in the sky.
Hey guys… Guys guys guys guys guys
Go to modernwarfare3.com
Trust me
Thumbs down? Why so much butthurt?
If you go to modernwarfare3.com, it redirects to the Battlefield 3 preorder page. Thought you’d find that interesting, no need to be jackass fanboys
Sounds Desperate! I’m not buying Battlefield 3! MW3 for me!
Activison is going to spend just as much money advertising MW3. Don’t really see it has desperate and the game already has a substantial amount of hype.
I really don’t know how people, who like military shooters, just overlook this game. I know people hate on CoD, but that is because we play it every year. BF3 will at least feel fresh.
I am looking forward to the COD:MW single player, but that makes it nothing more than a rental for me.
That’s right, waste money on adverts!
EA=Online Pass=Boycott
Better boycott Sony as well because of PSN pass.
I will be boycotting any title with this type of scam. If they implant this to all games, not just for online, but for all games. Than yes, I will boycott Sony and any company that condones this. The companies that are with this scam, better have some warning written on their boxes!
Well most, if not all games, do have it written on the box that you need an online pass to play, but it won’t mean much if you are buying the game used. It is up to the re-seller to let you know this information.
I don’t really understand the notion that this is a scam, this is one of their way to combat used games. Although I liked the way Battlefield: Bad Company 2 did the online pass because that was an incentive based pass (free map packs) instead of a restrictive pass.
Also this helps the game companies because they at least get some of the money when you buy the game used. Right now, you buy a used game from Gamestop and all the money goes to Gamestop. The dev and publisher don’t give care how much the used price of a game is because no matter what if you want to play online they are at least getting $10-$15 dollars instead of nothing.
Also I find it hilarious that you seem so frugal, yet you buy games at Gamestop. They normally have the worst prices (and trade in values) out of all the major retailers.
I got Portal 2 on release day ($35-40 net since I got a $20 dollar giftcard, don’t pay sales tax, and it $5 dollars cheaper) as well as pretty much every major release I have bought within the last 2 years. If you don’t want to wait for…. free release day delivery….. you can run over to K-mart(one of the best Brick and Mortar game retailers right now) or Wal-mart and normally get the same type of deal.
do you buy new games or used games? i’m assuming you buy used because you don’t like having to pay the online pass fee , but if you boycott by not buying the game used isn’t that doing what the game companies want you to do , then your just boycotting gamestop.
Depending on what game it is and how much I think that game is worth. And what deal I can get for the best price. Example would be Portal 2, it came out for $60. I bought it new for $40, 2 weeks after it came out. Which to me, that game was worth $40. For deals, I look for buy 2 get 1 free new or used. Since I am a pro member at Gamestop, I get 20% off of used games, which is also very enticing.
The major factor that I don’t like about this pass, is that this will depreciate the value of a game that I buy new. Yet, games with passes that are used will be cheaper to buy. How does this help game companies stop used game sells?
If game companies want to get rid of “some” used sales. Don’t over saturate the market with so many copies. And make good games.
well in the long run it hurts gamestop , which i know is pretty greedy , i know people that work there and they would try to rip people off if they didn’t know much about games they would offer 10$ then resell the game for 40$. also its a lil strange when they aren’t allowed to tell customers how they come up with how much they buy a game back and the price they come up with its resale price.
best buy just had there buy 2 get 1 free sale , i’m sure they’ll be having a buy 1 and get 1 at 50% off deal somtime soon as well.
“also its a lil strange when they aren’t allowed to tell customers how they come up with how much they buy a game back and the price they come up with its resale price.”
As far as I know, there isnt a standard to appraise used games. The value of the game is whatever the buyer or seller is willing to buy or sell it for. Its isnt GS fault if people are stupid enough to trade in a game that might be a few months old, for a measly $10. GS might be “greedy”, and its easy to hate on them, but why dont you ask yourself, who is feeding this greed?
I see nothing wrong with the way human buys his games. If he felt Portal was worth $40 to him, then thats that. Just because a game or any other product has a retail price, doesnt mean that thats what its worth, and thats how much we should pay.
Now, if sony feels like playing R3 online has a value of $10, why dont they retail the game at $50 and let those that just want the single player game, and have no intentions of going online, save some money? Those people can purchase the game new, “support the devs”, and not put stress on the servers. If in the future they choose to go online, then they are free to buy the pass. That sounds fair, doesnt it?
meh either way the real winner are the gamers that can either buy mw3 or bf3 or buy both. either way you’ll end up with a game youll be enjoying for a long time.
Concerning the online pass issue. It also affects renters. Why all the hostility towards GameStop? Can’t you at least respect them for being the last of the specialty retailers? Is it so bad that a store specializing in a media I assume you love does so well where others have failed?
Concerning MW3 and BF3. Jumping the gun a little bit aren’t we? Or is an untested new Infinity Ward Team guaranteed? Or the fears that BF3 might be too much visual fluff unfounded? I for one won’t let the popularity of a title effect my judgement of a game. Especially one that’s not even out yet. Mistakes have been made. Mistakes can and will be made again. Then again all the fanboys will say its good no matter what.
maybe if they didnt spend so much damn money on advertising (especially games that dont really need it much), they could focus on making games more affordable. I still dont fully understand why PC games launch at $50 and consoles at $60.
For the PS3 it makes since, they use the BD format. It costs more to produce. As for the other system… WTF!?
I still don’t see why us gamers should care what Pachter says? If you check his record its no better than anyone else can do calling coin flips. Not to mention any gamer worth his salt could do his job with much more accuracy. The only people who really care are those daily stock traders. You knows, the ones over inflating the market with their buy today sale tomorrow tactics. In fact after the Duke Nukem fiasco we shouldn’t trust him at all. If he played the demo he would have changed his prediction toot sweet.. As for the ridiculous amount of money wasted for advertising on such mainstream titles. This is the reason developers are dropping like flies. Publishers put developers so deep into their pockets. Every game has to be a smashing success for developers to get any money out of them.