Battlefield 3 Pre-orders Reach 1.25 Million
Electronic Arts has revealed that their upcoming blockbuster, Battlefield 3, is building great anticipation with the gaming community. Speaking at the Citi 2011 Tech Conference on Wednesday, Electronic Arts CFO Eric Brown announced that Battlefield 3 pre-orders have hit the 1.25 million mark, which places the game ahead of the previously released Battlefield Bad Company 2.
Speaking in regards to Battlefield 3 anticipation, Brown stated:
To date we have about 1.25 million preorders on Battlefield 3, so it’s still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to preorders in the same number of weeks till launch. So it’s doing very well.
Brown also shared details about the ad campaign that will take place:
We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor [Modern Warfare 3], and we intend to use that.
Battlefield: Bad Company 2 has sold over five million copies worldwide since its release last year. EA hopes it can build on the franchises success even more with the upcoming sequel. Battlefield 3 is set to launch on October 25th – just in time for the holiday shopping season.
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5 Responses to “Battlefield 3 Pre-orders Reach 1.25 Million”
They could have so many more if they released it on steam.
It’s a gud advantage that they are releasing it before MW3
Does anyone know what kind of pre-order bonuses are out there? Looked around a bit, but haven’t found much that would make me pre-order….I will most likely be picking this up from a store day 1 though.
Pre order it because every pre order gets the Back To Karkand Expansion Pack for free and from Amazon you’ll also get the Dog Tag Pack, Best Buy gives you a skin pack called the SPECACT kit, & Gamestop gives you the Physical Warefare Pack. Hope that helps & hope to see you on the Battlefield.
in your opinion, which pre-order bonus is the best of the 3? Thanks!