With Sony aggressively bundling and price cutting the PS3 and PS Vita during the US’ busy Black Friday, hundreds of thousands of gamers have bought themselves a Christmas present they won’t regret.
Sony has announced that the ‘Ultimate PlayStation Value Bundle’, which included a 250GB PS3, the Uncharted Dual Pack and inFamous Collection for $199, sold out at retailers. Bundle sales rose 15%, and total PS3 sales (including hardware, software and peripherals) grew by a considerable 9% – so much for needing the PS4. Overall, more than 525,000 PS3s were sold during the Black Friday week in the US. By comparison, the 360 sold 750,000 units over the BF weekend.
Meanwhile the PS Vita amassed a not too shabby 160,000 sales during the week, with many of the bundles reportedly selling out.
Jack Tretton, President and CEO of Sony Computer Entertainment America, said:
We’re very pleased with the Black Friday sales results, especially the incredible reception for the PS3 and PS Vita bundles. The demand was very strong which quickly depleted our inventory across retailers nationwide. The PlayStation brand generated significant revenue and year-over-year growth at retail because of our focus on what gamers love most in combining amazing hardware with great games and digital entertainment.
PlayStation Plus subscriptions were also announced to have risen by 259% over last year’s Black Friday period, with customer satisfaction rates allegedly above 95%.
Did you buy a PS3, Vita or PS+ subscription? Let us know in the comments below.
