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	<title>PlayStation LifeStyle &#187; Activision Blizzard</title>
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		<title>Plain Clothed &#8220;Security&#8221; Storms Infinity Ward HQ [UPDATE]</title>
		<link>http://playstationlifestyle.net/2010/03/02/plain-clothed-security-storms-infinity-ward-hq/</link>
		<comments>http://playstationlifestyle.net/2010/03/02/plain-clothed-security-storms-infinity-ward-hq/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 05:56:32 +0000</pubDate>
		<dc:creator>Mike Hartnett</dc:creator>
				<category><![CDATA[Developer]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Infinity Ward]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=69997</guid>
		<description><![CDATA[
Something is amiss at the Infinity  Ward offices in Encino, California. A few short hours ago plain clothed security personnel, described as bouncers, paid an unannounced visit outside the Infinity Ward offices. When questioned, these individuals refused to reveal their identity and why there were there.
According to G4&#8217;s Patrick   Klepek, the source [...]<!-- Easy AdSense V2.50 -->
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<div style="text-align:center;margin:12px;" ><div align='center'><a href="http://playstationlifestyle.net/2010/03/16/god-of-war-iii-launch-center/"><img class="size-full wp-image-73084  alignnone" title="GOWIII-Launch-Center" src="http://playstationlifestyle.net/wp-content/uploads/2010/03/GOWIII-Launch-Center1.jpg" alt="" width="500" height="125" /></a></div></div>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-70008" title="infinity-ward-logo-big" src="http://playstationlifestyle.net/wp-content/uploads/2010/03/infinity-ward-logo-big.jpg" alt="" width="685" height="200" /></p>
<p>Something is amiss at the <a href="../index.php?s=infinity+ward">Infinity  Ward</a> offices in Encino, California. A few short hours ago plain clothed security personnel, described as bouncers, paid an unannounced visit outside the Infinity Ward offices. When questioned, these individuals refused to reveal their identity and why there were there.</p>
<p><span id="more-69997"></span>According to G4&#8217;s <a href="http://g4tv.com/thefeed/blog/post/702911/Security-Appears-Unannounced-At-Infinity-Ward-Studio-Heads-Missing-Staff-Freaked-Out-.html">Patrick   Klepek</a>, the source close to Infinity Ward has reported things have been &#8220;tense&#8221; with <a href="http://playstationlifestyle.net/index.php?s=activision">Activision</a> recently. Infinity Ward studio heads Vince Zampella and Jason West met this morning with Activision, but haven&#8217;t been seen since.</p>
<p>The source close to <a href="../index.php?s=infinity+ward">Infinity  Ward</a> provided these few details&#8230;</p>
<blockquote><p>&#8220;Everyone is on edge,&#8221; said my source.</p>
<p>The mood around the Infinity Ward offices is currently described as  &#8220;freaked out&#8221; and &#8220;confused.&#8221;</p>
<p>&#8220;We just wanna make our games,&#8221; said my source.</p></blockquote>
<p>We will be sure to keep you updated as this story unfolds.</p>
<p><strong>[UPDATE 1]</strong></p>
<p><a href="http://gameinformer.com/b/news/archive/2010/03/01/news-what-s-going-down-at-infinity-ward.aspx">GameInformer</a> has reported on the mounting speculation on <a href="http://www.neogaf.com/forum/showthread.php?t=388995&amp;page=9">NeoGAF</a>. A screen shot of FaceBook has surfaced alleging that Jason West has been terminated. At the time of publishing this image has not been verified.</p>
<p style="text-align: center;">
<div id="attachment_70016" class="wp-caption aligncenter" style="width: 310px"><a href="http://playstationlifestyle.net/wp-content/uploads/2010/03/iw-facebook.png"><img class="size-medium wp-image-70016" title="iw-facebook" src="http://playstationlifestyle.net/wp-content/uploads/2010/03/iw-facebook-300x204.png" alt="" width="300" height="204" /></a><p class="wp-caption-text">Alleged FaceBook Screen Shot</p></div>
<p><strong>[UPDATE 2]</strong></p>
<p><a href="http://kotaku.com/5483348/report-strange-things-are-afoot-at-infinity-ward-president-ousted">Kotaku</a> is reporting that Jason West&#8217;s LinkedIn profile indicates he is no longer working at Infinity Ward as of March 2010. Evidently this was not a mutually agreed upon exit.</p>
<div id="attachment_70020" class="wp-caption aligncenter" style="width: 310px"><a href="http://playstationlifestyle.net/wp-content/uploads/2010/03/jason-west-linkedin.jpg"><img class="size-medium wp-image-70020" title="jason-west-linkedin" src="http://playstationlifestyle.net/wp-content/uploads/2010/03/jason-west-linkedin-300x115.jpg" alt="" width="300" height="115" /></a><p class="wp-caption-text">Jason West&#39;s LinkedIn Update</p></div>
<div id="attachment_70009" class="wp-caption aligncenter" style="width: 310px"><a href="http://playstationlifestyle.net/wp-content/uploads/2010/03/Infinity-Ward-Office.jpg"><img class="size-medium wp-image-70009" title="Infinity-Ward-Office" src="http://playstationlifestyle.net/wp-content/uploads/2010/03/Infinity-Ward-Office-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Infinity Ward offices in Encino, CA</p></div>
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<div style="text-align:center;margin:12px;" ><div align='center'><a href="http://playstationlifestyle.net/2010/03/16/god-of-war-iii-launch-center/"><img class="size-full wp-image-73084  alignnone" title="GOWIII-Launch-Center" src="http://playstationlifestyle.net/wp-content/uploads/2010/03/GOWIII-Launch-Center1.jpg" alt="" width="500" height="125" /></a></div></div>]]></content:encoded>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>Activision Blizzard Talks Financal Results, IP Success</title>
		<link>http://playstationlifestyle.net/2010/02/11/activision-blizzard-talks-financal-results-ip-success/</link>
		<comments>http://playstationlifestyle.net/2010/02/11/activision-blizzard-talks-financal-results-ip-success/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:30:46 +0000</pubDate>
		<dc:creator>Zak Islam</dc:creator>
				<category><![CDATA[Developer]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[Financial Report]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Q3]]></category>
		<category><![CDATA[Q4]]></category>
		<category><![CDATA[Spiderman]]></category>
		<category><![CDATA[True Crime]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=65703</guid>
		<description><![CDATA[
Activision has just released its calendar Year 2009 financial results, which confirms its releasing new titles for Call of Duty, Guitar Hero, Tony Hawk, True Crime and the SpiderMan series, all by the end of 2010.
Activision Blizzard has just confirmed that the firm has made a $1.56 billion revenue for Q4 2009. The full year [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-65707" src="http://playstationlifestyle.net/wp-content/uploads/2010/02/activision-blizzard-logo-black.jpg" alt="" width="680" height="281" /><a href="http://playstationlifestyle.net/tag/activision/"></a></p>
<p><a href="http://playstationlifestyle.net/tag/activision/">Activision</a> has just released its calendar Year 2009 financial results, which confirms its releasing new titles for Call of Duty, Guitar Hero, Tony Hawk, True Crime and the SpiderMan series, all by the end of 2010.</p>
<p><span id="more-65703"></span>Activision Blizzard has just <a href="http://www.prnewswire.com/news-releases/activision-blizzard-reports-december-quarter-and-calendar-year-2009-financial-results-84047432.html" target="_blank">confirmed</a> that the firm has made a $1.56 billion revenue for Q4 2009. The full year revenue stands at a staggering $4.28 billion.</p>
<p>The company has also confirmed some new games are in the making, as a new Call Of Duty and Guitar Hero game are confirmed.</p>
<blockquote><p>We generated approximately $1.2 billion in operating cash flow and ended the year with approximately $3.3 billion in cash and investments.  For the calendar year, in the U.S. and Europe, Call of Duty®: Modern Warfare™ 2 was the #1 best-selling title overall and DJ Hero™ was the highest grossing new IP launched in 2009.  Additionally, through Blizzard Entertainment’s World of Warcraft® we remain #1 in the subscription-based massively multiplayer online role-playing game category worldwide, according to The NPD Group and internal Activision Blizzard estimates.&#8221;</p></blockquote>
<p>Modern Warfare 2&#8217;s success:</p>
<blockquote><p>In November 2009, Call of Duty: Modern Warfare 2 became the first video game ever to surpass $550 million in retail sales in its first five days of release, according to Activision Publishing’s internal estimates.  To date, the game has sold more than $1 billion in retail sales worldwide, according to The NPD, Charttrack and Gfk.</p></blockquote>
<p>Stick with PlayStation LifeStyle as we reveal more on the financial results. Do they include new gaming news, like how the EA Q3 report did? Stay tuned.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Modern Warfare 2 Crowned Christmas King</title>
		<link>http://playstationlifestyle.net/2009/12/21/modern-warfare-2-crowned-christmas-king/</link>
		<comments>http://playstationlifestyle.net/2009/12/21/modern-warfare-2-crowned-christmas-king/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 21:50:53 +0000</pubDate>
		<dc:creator>Zak Islam</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Charts]]></category>
		<category><![CDATA[Modern Warfare 2]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=57603</guid>
		<description><![CDATA[
Modern Warfare 2 is the biggest entertainment launch in history. Triumphing the charts for countless weeks, while defeating strong competition amongst the likes of Assassin&#8217;s Creed 2 and FIFA 10. It continues to do so as Modern Warfare 2 claims Christmas&#8217;s # 1 spot.
Confirmed by Chart-Track, the shooter continues to gloat its position by enjoying [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-57607" src="http://playstationlifestyle.net/wp-content/uploads/2009/12/MW2-Dec.jpg" alt="" width="685" height="300" /><a href="http://playstationlifestyle.net/tag/modern-warfare-2/" target="_blank"></a></p>
<p><a href="http://playstationlifestyle.net/tag/modern-warfare-2/" target="_blank">Modern Warfare 2</a> is the biggest entertainment launch in history. Triumphing the charts for countless weeks, while defeating strong competition amongst the likes of Assassin&#8217;s Creed 2 and FIFA 10. It continues to do so as Modern Warfare 2 claims Christmas&#8217;s # 1 spot.</p>
<p><span id="more-57603"></span>Confirmed by <a href="http://www.chart-track.co.uk/index.jsp?c=p/software/uk/latest/index_test.jsp&amp;ct=110015" target="_blank">Chart-Track</a>, the shooter continues to gloat its position by enjoying its sixth consecutive week at the top of the UK charts. A 24 percent bump in sales saw <a href="http://playstationlifestyle.net/tag/fifa-soccer-10/" target="_blank">FIFA 10</a> take second spot for Christmas. Wii fit Plus takes claims third place while Assassin&#8217;s Creed 2 sees a drop. <a href="http://playstationlifestyle.net/tag/avatar-the-game/" target="_blank">James Cameron Avatar: The Game</a> and Left 4 Dead 2 just misses out on the top 10.</p>
<p><img class="aligncenter size-full wp-image-57606" src="http://playstationlifestyle.net/wp-content/uploads/2009/12/Charts.jpg" alt="" width="443" height="278" /></p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Call of Duty Publisher&#8217;s Next Task? Helping Veterans</title>
		<link>http://playstationlifestyle.net/2009/11/11/call-of-duty-publishers-next-task-helping-veterans/</link>
		<comments>http://playstationlifestyle.net/2009/11/11/call-of-duty-publishers-next-task-helping-veterans/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 05:11:02 +0000</pubDate>
		<dc:creator>Paulmichael Contreras</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[funds]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[veterans]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=51728</guid>
		<description><![CDATA[That&#8217;s right, Activision (more specifically, Activision Blizzard), publisher of the behemoth Call of Duty series games, is about to help real-life veterans in a very real, monetized way.

Activision Blizzard has pledged a cool $1 million USD to a &#8220;Call of Duty Endowment&#8221; or CODE for short. This will help support other groups that assist veterans [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_51733" class="wp-caption aligncenter" style="width: 695px"><a href="http://playstationlifestyle.net/wp-content/uploads/2009/11/Activisionblizzard_CODE.jpg"><img class="size-full wp-image-51733" title="Activisionblizzard_CODE" src="http://playstationlifestyle.net/wp-content/uploads/2009/11/Activisionblizzard_CODE.jpg" alt="Now helping veterans. Hooah!" width="685" height="386" /></a><p class="wp-caption-text">Now helping veterans. Hooah!</p></div>
<p>That&#8217;s right, <a href="http://playstationlifestyle.net/tag/Activision">Activision</a> (more specifically, Activision Blizzard), publisher of the behemoth <a href="http://playstationlifestyle.net/tag/Call-of-Duty">Call of Duty</a> series games, is about to help real-life veterans in a very real, monetized way.</p>
<p><span id="more-51728"></span></p>
<p><a href="http://playstationlifestyle.net/tag/Activision-Blizzard">Activision Blizzard</a> has pledged a cool $1 <a href="http://playstationlifestyle.net/tag/million">million</a> USD to a &#8220;Call of Duty Endowment&#8221; or CODE for short. This will help support other groups that assist veterans with their careers after serving their country. Veterans often give everything to the military and have a tough time adjusting to life after touring. Activision Blizzard CEO <a href="http://playstationlifestyle.net/tag/Kotick">Bobby Kotick</a> stated:</p>
<blockquote><p>The joblessness rate that [veterans] should have should be far less than the national average, not more&#8230;These [veterans] are super-capable people, to the extent that you can put them on track to develop more skills, the development potential that we&#8217;ve identified is extraordinary.</p></blockquote>
<p>The first $125,000 of this fund will go to the <a href="http://www.pva.org" target="_blank">Paralyzed Veterans of America</a> to help open a vocational rehabilitation center.</p>
<p>[<a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/11/08/AR2009110817897.html">Source</a>]</p>
]]></content:encoded>
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		<slash:comments>12</slash:comments>
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		<item>
		<title>Activision Eyeing EA&#8217;s Sports Dominance</title>
		<link>http://playstationlifestyle.net/2009/07/02/activision-eyeing-eas-sports-dominance/</link>
		<comments>http://playstationlifestyle.net/2009/07/02/activision-eyeing-eas-sports-dominance/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 15:46:08 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[Developer]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[EA Sports]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Sports Games]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=32744</guid>
		<description><![CDATA[
EA has long dominated the sports genre by securing multi-billion dollar deals with national sports leagues, but another large publisher is considering giving them some much needed competition. Michael Griffith, CEO of Activision Blizzard was asked in a recent interview whether his company would ever look into entering the Sports genre, and this is what [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-32760" title="activision-blizzard-sports-02" src="http://playstationlifestyle.net/wp-content/uploads/2009/07/activision-blizzard-sports-02.jpg" alt="activision-blizzard-sports-02" width="685" height="300" /><br />
EA has long dominated the sports genre by securing multi-billion dollar deals with national sports leagues, but another large publisher is considering giving them some much needed competition. Michael Griffith, CEO of Activision Blizzard was asked in a recent interview whether his company would ever look into entering the Sports genre, and this is what he had to say.<br />
<span id="more-32744"></span></p>
<blockquote><p>“It certainly has the characteristics of a category that would be interesting to us, but we would have to convince ourselves that we could enter successfully, accomplish leadership and that we’d have something new and different to bring to the party.</p>
<p>Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in.”</p></blockquote>
<p>Activision Blizzard&#8217;s reasoning for making sports games is definitely sound, and if they can become leaders within the genre we&#8217;ll definitely end up massive improvements all around for everything from football to hockey.</p>
<p>[<a href="http://www.vg247.com/2009/07/02/acti-blizz-interested-in-entering-sports-segment/">Source</a>]</p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Modern Warfare 2 Suffering from Lack of Brand Awareness</title>
		<link>http://playstationlifestyle.net/2009/06/24/modern-warfare-2-suffering-from-lack-of-brand-awareness/</link>
		<comments>http://playstationlifestyle.net/2009/06/24/modern-warfare-2-suffering-from-lack-of-brand-awareness/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 22:03:06 +0000</pubDate>
		<dc:creator>Dan Massi</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Blizzard]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[Call of Duty 6]]></category>
		<category><![CDATA[Modern Warfare 2]]></category>
		<category><![CDATA[PS3]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=31696</guid>
		<description><![CDATA[
The dropping of the Call of Duty title from Modern Warfare 2 may have looked like a good idea at first, but it now seems this wasn&#8217;t as great as first thought.

According to tracking firm OTX, Modern Warfare 2 has lost a considerable chunk of brand awareness by dropping the Call of Duty moniker. OTX [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-23758" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/modern-warfare-2-logo-685x290.jpg" alt="modern-warfare-2-logo" width="685" height="290" /></p>
<p>The dropping of the Call of Duty title from Modern Warfare 2 may have looked like a good idea at first, but it now seems this wasn&#8217;t as great as first thought.<br />
<span id="more-31696"></span><br />
According to tracking firm OTX, Modern Warfare 2 has lost a considerable chunk of brand awareness by dropping the Call of Duty moniker. OTX has said that Activision may damage retail chances by up to 20%. Nick Williams, of OTX, had this to say:</p>
<blockquote><p>“Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2.”</p></blockquote>
<p>He continued with this:</p>
<blockquote><p>“At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title. However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed ‘Call of Duty’ from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.”</p></blockquote>
<p>Recently, Activision made a statement that they would drop support for all PlayStation platforms, unless a PS3 price drop was made. You can read about <a href="http://playstationlifestyle.net/2009/06/19/activision-threatens-to-drop-support-for-sony-platforms/">that story here</a>.</p>
<p>[<a href="http://www.vg247.com/2009/06/24/modern-warfare-2-loses-brand-awareness-without-cod-name/">Source</a>]</p>
]]></content:encoded>
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		<slash:comments>13</slash:comments>
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		<title>Activision Complains About Lack of Price Cuts</title>
		<link>http://playstationlifestyle.net/2009/06/08/activision-complains-about-lack-of-price-cuts/</link>
		<comments>http://playstationlifestyle.net/2009/06/08/activision-complains-about-lack-of-price-cuts/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 15:03:19 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[Price cut]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=29461</guid>
		<description><![CDATA[
Not even Nintendo was immune from Activision Blizzard&#8217;s criticisms. Chief Executive Bobby Kotick, who runs the massive videogame publisher, had strong words for all three console manufacturers, citing the economic downturn as a significant problem that should have been attacked immediately.

The company, who&#8217;s titles include Call of Duty, Guitar Hero, and World of Warcraft, recently [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-29465" title="bobby-kotick-activision" src="http://playstationlifestyle.net/wp-content/uploads/2009/06/bobby-kotick-activision.jpg" alt="bobby-kotick-activision" width="685" height="300" /><br />
Not even Nintendo was immune from Activision Blizzard&#8217;s criticisms. Chief Executive Bobby Kotick, who runs the massive videogame publisher, had strong words for all three console manufacturers, citing the economic downturn as a significant problem that should have been attacked immediately.<br />
<span id="more-29461"></span><br />
The company, who&#8217;s titles include Call of Duty, Guitar Hero, and World of Warcraft, recently posted <a href="http://playstationlifestyle.net/2009/05/08/guitar-hero-rescues-activision-blizzard/">$981 million in net revenue</a> last quarter, and was one of the few game companies to benefit from a profitable fiscal year. But based off Kotick&#8217;s words, this isn&#8217;t enough.</p>
<blockquote><p>&#8220;I was disappointed not to see any sort of aggressive price cutting. Of all the things that the hardware companies need to be doing right now, it&#8217;s recognizing the difficulties of the economy and pricing their hardware appropriately.&#8221;</p></blockquote>
<p>But considering companies like Sony Computer Entertainment posted a $605 million loss for the year ending March 31st, the hardware manufacturers may not have enough breathing room to appease the demands of Kotick and his fellow software publishers. A more economic strategy for Sony, Microsoft, and Nintendo would be to simply make their hardware more desirable through compelling software releases, which made a grand showing at E3, and keep the innovative firmware updates coming.<br />
[<a href="http://www.bloomberg.com/apps/news?pid=20601080&amp;sid=aev9VBdJU9tQ&amp;refer=asia">Source</a>]</p>
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		<slash:comments>14</slash:comments>
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		<title>Band Moments and More Coming to Guitar Hero 5</title>
		<link>http://playstationlifestyle.net/2009/05/18/band-moments-and-more-coming-to-guitar-hero-5/</link>
		<comments>http://playstationlifestyle.net/2009/05/18/band-moments-and-more-coming-to-guitar-hero-5/#comments</comments>
		<pubDate>Mon, 18 May 2009 18:56:49 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Band Moments]]></category>
		<category><![CDATA[Guitar Hero 5]]></category>
		<category><![CDATA[Music Studio]]></category>
		<category><![CDATA[Neversoft]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=25127</guid>
		<description><![CDATA[
Some new changes to the Guitar Hero franchise have been announced for the series&#8217; fifth installment.

The first one is the Band Moments feature, which rewards the members of a band for playing different note patterns in sync. This feature will be tailored into the songs from all 85 artists included in the game, 25 of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-25134" title="guitar-hero-5-cover-image-02" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/guitar-hero-5-cover-image-02.jpg" alt="guitar-hero-5-cover-image-02" width="685" height="300" /></p>
<p>Some new changes to the Guitar Hero franchise have been announced for the series&#8217; fifth installment.<br />
<span id="more-25127"></span><br />
The first one is the Band Moments feature, which rewards the members of a band for playing different note patterns in sync. This feature will be tailored into the songs from all 85 artists included in the game, 25 of which have never appeared in a music game before.  The Guitar Hero Music Studio, which allows the creation of songs, is also getting a redesign. Though, no further details have been offered. Stay tuned on PSLS as we keep you up to date on this title.<br />
[<a href="http://www.joystiq.com/2009/05/18/guitar-hero-5-getting-music-studio-tweaks-band-moments/">Source</a>]</p>
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		<slash:comments>7</slash:comments>
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		<title>Guitar Hero 5 Bringing Ultimate Setups to Your Living Room</title>
		<link>http://playstationlifestyle.net/2009/05/16/guitar-hero-5-bringing-ultimate-setups-to-your-living-room/</link>
		<comments>http://playstationlifestyle.net/2009/05/16/guitar-hero-5-bringing-ultimate-setups-to-your-living-room/#comments</comments>
		<pubDate>Sat, 16 May 2009 08:41:51 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[DLC & Patches]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Guitar Hero 5]]></category>
		<category><![CDATA[Instrument Customization]]></category>
		<category><![CDATA[Neversoft]]></category>
		<category><![CDATA[Rock Band]]></category>
		<category><![CDATA[Ultimate Setup]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=24572</guid>
		<description><![CDATA[
Guitar Hero, much like [shal]Rock Band[/shal] now, allows up to four band mates to play together. The standard setup includes a singer, guitarist, bassist, and drummer. But there was no real way to have two drummers, three bassists, or four singers. [shal]Neversoft[/shal], however, is determined to change all that with [shal]Guitar Hero 5[/shal].

Not content with simply [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://playstationlifestyle.net/wp-content/uploads/2009/05/guitar-hero-cover-image-005.jpg" alt="" /></p>
<p>Guitar Hero, much like [shal]Rock Band[/shal] now, allows up to four band mates to play together. The standard setup includes a singer, guitarist, bassist, and drummer. But there was no real way to have two drummers, three bassists, or four singers. [shal]Neversoft[/shal], however, is determined to change all that with [shal]Guitar Hero 5[/shal].<br />
<span id="more-24572"></span><br />
Not content with simply following in Rock Band&#8217;s footsteps, Guitar Hero 5 (which should really just be called Band Hero) will allow players to create any instrument setup they like, adding some much needed freedom to the multiplayer sessions. There&#8217;s also a new addition to the series called RockFest, which includes five competitive modes that can be played both online and offline.</p>
<p>Neversoft is also eliminating the progression system, which means the entire song list is playable the second you pop in the disc. And better yet, all DLC from <a href="http://playstationlifestyle.net/2009/04/15/ps3-review-guitar-hero-world-tour/">Guitar Hero: World Tour</a> will be playable in Guitar Hero 5. Definitely a smart move that will win praise from fans of the series.<br />
[<a href="http://www.joystiq.com/2009/05/15/guitar-hero-5-lets-you-cram-4-drumsets-into-your-living-room/">Source</a>]</p>
]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<title>Activision: &#8220;Blur To Do For Racing what Call of Duty did for Shooters&#8221;</title>
		<link>http://playstationlifestyle.net/2009/05/10/activision-blur-to-do-for-racing-what-call-of-duty-did-for-shooters/</link>
		<comments>http://playstationlifestyle.net/2009/05/10/activision-blur-to-do-for-racing-what-call-of-duty-did-for-shooters/#comments</comments>
		<pubDate>Sun, 10 May 2009 10:18:59 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Bizarre Creations]]></category>
		<category><![CDATA[Blur]]></category>
		<category><![CDATA[racing]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=23343</guid>
		<description><![CDATA[
After completing the company&#8217;s revenue report yesterday, Activision Blizzard&#8217;s CEO Michael Griffith was able to talk about his company&#8217;s new racing title, and why he expects it to be so successful.

The developer of Blur is former Xbox 360 exclusive developer Bizarre Creations, the team behind the popular Project Gotham Racing series. Griffith claims that Blur &#8221;brings [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://playstationlifestyle.net/wp-content/uploads/2009/05/blur-cover-image-fake.jpg"><img class="aligncenter size-full wp-image-23345" title="blur-cover-image-fake" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/blur-cover-image-fake.jpg" alt="blur-cover-image-fake" width="685" height="300" /></a></p>
<p>After completing the company&#8217;s revenue report yesterday, Activision Blizzard&#8217;s CEO Michael Griffith was able to talk about his company&#8217;s new racing title, and why he expects it to be so successful.<br />
<span id="more-23343"></span><br />
The developer of Blur is former Xbox 360 exclusive developer Bizarre Creations, the team behind the popular Project Gotham Racing series. Griffith claims that Blur &#8221;brings real innovation to the racing category and is looking very strong.&#8221; He continued by stating:</p>
<blockquote><p>“From a business perspective, we are targeting Blur to do for racing what Call of Duty did for shooters. That was the goal when we originally acquired Bizarre Creations to make this game.&#8221;</p></blockquote>
<p>We can expect to see Blur at next month&#8217;s E3 convention, and hopefully the game lives up to the CEO&#8217;s bold words.<br />
[<a href="http://www.mcvuk.com/news/34221/Activision-Blur-will-do-for-racing-what-COD-did-for-shooters">Source</a>]</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Tony Hawk Kickflips into E3</title>
		<link>http://playstationlifestyle.net/2009/05/08/tony-hawk-kickflips-into-e3/</link>
		<comments>http://playstationlifestyle.net/2009/05/08/tony-hawk-kickflips-into-e3/#comments</comments>
		<pubDate>Fri, 08 May 2009 08:49:16 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[E3]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Motion Controller]]></category>
		<category><![CDATA[Skateboard Peripheral]]></category>
		<category><![CDATA[Tony Hawk]]></category>
		<category><![CDATA[Tony Hawk Innovation Plan]]></category>
		<category><![CDATA[Will Kassov]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=22950</guid>
		<description><![CDATA[
Since the release of EA&#8217;s revolutionary skateboarding title, appropriately named Skate, Tony Hawk has had an extended hiatus. The simple, yet intuitive, control scheme caused many skateboarding fans to flock to EA&#8217;s offering, and caused Activision to rethink how Tony Hawk games are made.

After undergoing what Senior VP Will Kassov calls the &#8220;Tony Hawk Innovation Plan&#8221;, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://playstationlifestyle.net/wp-content/uploads/2009/05/tony-hawk-american-wasteland.jpg"><img class="aligncenter size-full wp-image-22952" title="tony-hawk-american-wasteland" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/tony-hawk-american-wasteland.jpg" alt="tony-hawk-american-wasteland" width="685" height="260" /></a></p>
<p>Since the release of EA&#8217;s revolutionary skateboarding title, appropriately named Skate, Tony Hawk has had an extended hiatus. The simple, yet intuitive, control scheme caused many skateboarding fans to flock to EA&#8217;s offering, and caused Activision to rethink how Tony Hawk games are made.<br />
<span id="more-22950"></span><br />
After undergoing what Senior VP Will Kassov calls the &#8220;Tony Hawk Innovation Plan&#8221;, it looks like the famous skateboarding franchise will be returning with a new developer at the helm. And in addition to this, the game is likely to include a peripheral motion controller. No word yet on whether the game will see a 2009 release, but we&#8217;ll keep you updated as this story develops.</p>
<p>[<a href="http://www.usatoday.com/money/companies/management/2008-03-09-tony-hawk-entrepreneur_N.htm">Source 1</a>]<br />
[<a href="http://www.1up.com/do/newsStory?cId=3174120">Source 2</a>]</p>
]]></content:encoded>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>Guitar Hero Rescues Activision Blizzard</title>
		<link>http://playstationlifestyle.net/2009/05/08/guitar-hero-rescues-activision-blizzard/</link>
		<comments>http://playstationlifestyle.net/2009/05/08/guitar-hero-rescues-activision-blizzard/#comments</comments>
		<pubDate>Fri, 08 May 2009 07:05:59 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[Finances]]></category>
		<category><![CDATA[Fiscal Year]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=22939</guid>
		<description><![CDATA[Activision Blizzard posted amazingly positive earnings today for its first fiscal year, and its success can be directly tied to several major franchises in its lineup.

The California-based company reported an incredible $981 million in net revenue for last quarter thanks to the success of [shal]Guitar Hero[/shal], [shal]Call of Duty[/shal], and World of Warcraft. Just to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://playstationlifestyle.net/wp-content/uploads/2009/05/guitar-hero-cover-image-005.jpg"><img class="aligncenter size-full wp-image-22942" title="guitar-hero-cover-image-005" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/guitar-hero-cover-image-005.jpg" alt="guitar-hero-cover-image-005" width="685" height="300" /></a>Activision Blizzard posted amazingly positive earnings today for its first fiscal year, and its success can be directly tied to several major franchises in its lineup.<br />
<span id="more-22939"></span><br />
The California-based company reported an incredible $981 million in net revenue for last quarter thanks to the success of [shal]Guitar Hero[/shal], [shal]Call of Duty[/shal], and World of Warcraft. Just to put that into perspective, Activision Blizzard made more money in three months than THQ did in an entire year. It&#8217;s also pretty close to the amount of money that Electronic Arts lost last year.</p>
<p>[shal]Activision Blizzard[/shal] was even bold enough to declare &#8220;[shal]Guitar Hero World Tour[/shal] was the #1 best-selling third-party title in the U.S. across all platforms <span style="text-decoration: underline;">in dollars</span>.&#8221; And with $2 billion in sales from the title, it&#8217;s hard to argue with them. The flipside is that we now have <a href="http://playstationlifestyle.net/2009/05/07/rock-out-with-five-new-hero-games/">multiple Guitar Hero titles</a> scheduled to release this year.</p>
<p> </p>
<p> </p>
<p> </p>
<p>[<a href="http://www.gamespot.com/news/6209327.html">Source</a>]</p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<title>Activision Officially Announces Guitar Hero: Van Halen</title>
		<link>http://playstationlifestyle.net/2009/05/07/activision-officially-announces-guitar-hero-van-halen/</link>
		<comments>http://playstationlifestyle.net/2009/05/07/activision-officially-announces-guitar-hero-van-halen/#comments</comments>
		<pubDate>Thu, 07 May 2009 19:04:00 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Guitar Hero: Van Halen]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=22816</guid>
		<description><![CDATA[[shal]Activision Blizzard[/shal] has officially announced [shal]Guitar Hero[/shal]: Van Halen, and have even given some hints as to what we can expect in terms of content.

The game will include [shal]Van Halen[/shal]’s greatest hits, as well as tracks from guest acts such as The Offspring, Queen, Weezer, Blink-182, and Queens of the Stone Age. For updates on this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://playstationlifestyle.net/wp-content/uploads/2009/03/guitarhero-dlc.jpg"><img class="aligncenter size-full wp-image-13929" title="guitarhero-dlc" src="http://playstationlifestyle.net/wp-content/uploads/2009/03/guitarhero-dlc.jpg" alt="guitarhero-dlc" width="685" height="200" /></a>[shal]Activision Blizzard[/shal] has officially announced [shal]Guitar Hero[/shal]: Van Halen, and have even given some hints as to what we can expect in terms of content.<br />
<span id="more-22816"></span><br />
The game will include [shal]Van Halen[/shal]’s greatest hits, as well as tracks from guest acts such as The Offspring, Queen, Weezer, Blink-182, and Queens of the Stone Age. For updates on this latest installment, make sure to check back on PlayStation LifeStyle!</p>
<p>[<a href="http://content.usatoday.com/communities/gamehunters/post/2009/05/66487127/1?csp=34">Source</a>] Special thanks to Eddie!</p>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>Call of Duty 7&#8217;s Vietnam Setting Too Close to Home?</title>
		<link>http://playstationlifestyle.net/2009/05/05/call-of-duty-7s-vietnam-setting-too-close-to-home/</link>
		<comments>http://playstationlifestyle.net/2009/05/05/call-of-duty-7s-vietnam-setting-too-close-to-home/#comments</comments>
		<pubDate>Tue, 05 May 2009 15:00:27 +0000</pubDate>
		<dc:creator>John Draisey</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[Call of Duty 7]]></category>
		<category><![CDATA[Treyarch]]></category>
		<category><![CDATA[Vietnam War]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=22018</guid>
		<description><![CDATA[
As you may know, we&#8217;ve discovered new information on Treyarch&#8217;s next game, Call of Duty 7. Activision Blizzard has released a COD game every year since 2005, so Treyarch would be next in line after the release of Modern Warfare 2. The insider discussed the music selected for this game:

&#8220;Mentioned were Vietnam War era tunes, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://playstationlifestyle.net/wp-content/uploads/2009/05/psls-editorial.jpg"><img class="aligncenter size-full wp-image-22019" title="psls-editorial" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/psls-editorial.jpg" alt="psls-editorial" width="685" height="200" /></a></p>
<p>As you may know, we&#8217;ve discovered <a href="http://playstationlifestyle.net/2009/05/04/call-of-duty-7-begins-the-cold-war/">new information</a> on Treyarch&#8217;s next game, Call of Duty 7. Activision Blizzard has released a COD game every year since 2005, so Treyarch would be next in line after the release of Modern Warfare 2. The insider discussed the music selected for this game:</p>
<p><span id="more-22018"></span></p>
<blockquote><p>&#8220;Mentioned were Vietnam War era tunes, as well as Cuban, African, and Soviet Union music.&#8221;</p></blockquote>
<p>If Call of Duty 7 truly does put players in the Vietnam conflict, we may face a situation where gamers will have to question the ethics of game development. Filmmakers had to face similar issues with their depictions of war films, and hopefully Treyarch and Activision Blizzard stay wary of inappropriately representing, or even glorifying, the Vietnam War.</p>
<p><a href="http://playstationlifestyle.net/wp-content/uploads/2009/05/call-of-duty-7-vietnam-001.jpg"><img class="aligncenter size-full wp-image-22021" title="call-of-duty-7-vietnam-001" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/call-of-duty-7-vietnam-001.jpg" alt="call-of-duty-7-vietnam-001" width="685" height="300" /></a></p>
<p>Yes, there have been plenty of World War II games made. But World War II happened in the 1930s~1940s, and was a lot more clear cut in terms of why the United States became involved. The Vietnam war, however, is still in many people&#8217;s memories and still under heavy debate. In fact, many individuals who play such a game would have direct family members who participated in this war.</p>
<p>ShellShock: Nam &#8216;67 is the only game series on the market that even touches this subject, and hasn&#8217;t been commercially or critically successful. The potential problem actually stems from the fact that such a high profile and respected franchise may be choosing this topic. What compounds this even more is that current-gen titles are becoming very realistic in terms of graphics and animation. It&#8217;s not like the older days when you could resort to the old copout of &#8220;games aren&#8217;t even that realistic,&#8221; because today&#8217;s FPS market demands incredible amounts of authenticity, from the way guns fire to how bullets impact bodies.</p>
<p><a href="http://playstationlifestyle.net/wp-content/uploads/2009/05/call-of-duty-7-vietnam-003.jpg"><img class="aligncenter size-full wp-image-22023" title="call-of-duty-7-vietnam-003" src="http://playstationlifestyle.net/wp-content/uploads/2009/05/call-of-duty-7-vietnam-003.jpg" alt="call-of-duty-7-vietnam-003" width="685" height="300" /></a></p>
<p>We have to ask. Would you be interested in playing through Call of Duty: Vietnam, or does the subject matter turn you off enough to just avoid the title altogether? Let us know in the comment section below.</p>
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		<slash:comments>35</slash:comments>
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		<title>Bethesda Decides to Get Wet</title>
		<link>http://playstationlifestyle.net/2009/04/25/bethesda-decides-to-get-wet/</link>
		<comments>http://playstationlifestyle.net/2009/04/25/bethesda-decides-to-get-wet/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 17:15:54 +0000</pubDate>
		<dc:creator>Dan Massi</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PS3 / PlayStation 3]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Bethesda]]></category>
		<category><![CDATA[Fallout 3]]></category>
		<category><![CDATA[Famitsu]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Wet]]></category>

		<guid isPermaLink="false">http://playstationlifestyle.net/?p=20007</guid>
		<description><![CDATA[
The last we heard of Wet being published was when Activision was planning to release it. But since Activision and Blizzard decided to merge, the game has been leftin limbo without an official publisher.
All that&#8217;s about to change. According to Famitsu, Bethesda will be publishing the third-person title. Not only that, but Amazon, Gamefly, and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-20012" src="http://playstationlifestyle.net/wp-content/uploads/2009/04/wet_new_screens_topper_main.jpg" alt="wet_new_screens_topper_main" width="490" height="276" /></p>
<p>The last we heard of Wet being published was when Activision was planning to release it. But since Activision and Blizzard decided to merge, the game has been leftin limbo without an official publisher.<span id="more-20007"></span></p>
<p>All that&#8217;s about to change. According to Famitsu, Bethesda will be publishing the third-person title. Not only that, but Amazon, Gamefly, and CD Universe also have Bethesda listed as publisher, so it looks as though the fans of <em>Wet</em> can jump for joy.</p>
<p>Stay tuned on PlayStation LifeStyle for word from Bethesda, and more information on this game.</p>
<p>[<a href="http://www.joystiq.com/2009/04/24/famitsu-retailers-say-bethesda-publishing-wet/">Source</a>]</p>
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