Posts Tagged ‘Kevin Butler’

Kevin Butler Leads the Resistance, Rolls out ad Campaign
Friday, September 2nd, 2011

After having taken a short break to be the president of a flooring company, Kevin Butler is back at Sony – but he has a lot of work to do. Not only does he have to promote the PlayStation 3′s recent price cut, but Insomniac’s upcoming FPS Resistance 3. Luckily for KB, this time he’s [...]

Kevin Butler Returns, Features in inFamous 2 Commercial
Tuesday, June 7th, 2011

Although Kevin Butler was unfortunately missing from Sony’s E3 press conference yesterday, the PlayStation mascot is back in a new commercial for Sucker Punch’s inFamous 2.

Kevin Butler Makes Long-Awaited Return; E3 Presence in Tow?
Thursday, June 2nd, 2011

PlayStation’s VP of practically everything, Kevin Butler, was last seen tweeting early on during the PlayStation Network outage. But it’s been an entire month since the Sony mascot has made a peep… er… tweet. But now Butler is back!

Kevin Butler Teaches Trash Talking 101 with MLB 11: The Show
Sunday, March 20th, 2011

Good ‘ol Kevin Butler’s new SHAFT method wants you to up the trash talking ante by making sure your’s is quality work.

Sony Relaunches Marketing Campaign: Only On PlayStation
Saturday, February 26th, 2011

It Only Does Everything will soon be Only On PlayStation.

Kevin Butler, VP of Killzownage
Friday, February 18th, 2011

A first-party PlayStation 3 exclusive release is always worthy of some serious excitement (especially when it’s Killzone 3), but not just because we get finally get our hands on a much-anticipated game. No… Just as exciting is the release of a new television spot from everyone’s favorite Battleship-sinking mascot.

Microsoft’s Major Nelson Pokes Fun at Kevin Butler’s Re-Tweet
Saturday, February 12th, 2011

Just a few days ago, PS3-ad personality Kevin Butler, or at least the person behind his Twitter feed, was found guilty of ignorance when he accidentally re-tweeted the encryption key for an older PS3 firmware, mistaking it for a code in the classic board game Battleship. The main personality for the Xbox community, and real [...]

Kevin Butler: VP of Accidental Retweets
Wednesday, February 9th, 2011

Oh that Kevin Butler. He’s done wonders for Sony and the PlayStation branding. Why, oh why KB would you do something like this? Do you think Sony might fire the gaming demigod for something of this magnitude?

LittleBigPlanet 2 is the Möbius Strip of Gaming
Friday, January 14th, 2011

Kevin Butler is back with more gaming than ever. In fact, he has more gaming than you probably can ever accomplish in your entire lifetime.

LittleBigPlanet 2 + Kevin Butler = BOOM
Thursday, December 9th, 2010

When LittleBigPlanet launched, the game offered nearly endless possibilities for level creation, with millions of levels being created by users all over the world. Its highly anticipated successor, LittleBigPlanet 2, is set to raise the bar and once again revolutionise the gaming industry. One aspect developer Media Molecule improved upon was giving players the ability [...]

Kevin Butler, VP of Sackboy Costumes
Friday, December 3rd, 2010

LittleBigPlanet is widely known for its endlessly adorable and customizable mascot, Sackboy. In the past year, another “mascot” of sorts has become synonymous with PlayStation. And that’s none other than the VP of It Only Does Everything, Kevin Butler. So what happens when you combine the two lovable Sony icons? We just might find out.

BOOM! is Back in ‘Unstoppable’ Best Buy Offer
Tuesday, November 30th, 2010

Exactly one year ago today, we showed you a Best Buy ad featuring the VP of the PlayStation LifeStyle, Kevin Butler. Since then the word BOOM! has taken on a whole new meaning; it has become synonymous with PS3/HDTV deals and general awesomeness. BOOM! is back again, this time with an even better deal before [...]

VGAs To Feature More Gaming Industry Figures Than Ever Before
Sunday, November 28th, 2010

While Spike TV’s Video Game Awards have been home to numerous high profile game reveals, many have criticised the celebrity-focused event for its almost embarrassing showbiz cameos, and irrelevant guest appearances. With a new director, Hamish Hamilton, taking the helm, the show is set to take a new direction, hopefully addressing viewers concerns. Now, GTTV [...]

Kevin Butler To Be At VGAs
Tuesday, November 23rd, 2010

This year’s Spike TV Video Game Awards looks like it will outshine previous year’s shows with more world premiers and game reveals than ever before, including a possible PlayStation 3 exclusive reveal. To ensure success Spike  is looking to take a leaf out of Sony’s book and try and make their show as awesome as [...]

The PS3: It Only Does a Double Dose of KB This Holiday Season
Friday, November 19th, 2010

Kevin Butler is back with two brand new PlayStation 3 commercials focused on the the incredible value of the PlayStation 3 and how much fun it is for the family!