Every PlayStation gamer knows who Bobby Kotick is. The CEO of Activision once threatened to drop support for PlayStation, and his company also raised the price of Call of Duty: Modern Warfare 2 to £55.
At Activision Blizzard’s investor relations conference call, the main men of the company were asked by analyst Tony Gikas about the ‘comfort levels’ with some of their expensive games. Activision Blizzard’s president and CEO of publishing, Michael Griffith, answered with “…very strong retailer acceptance and support for all parts of our plan, including … our price points”.
However, Kotick’s response was a bit more worrying, with him responding:
“And Tony, you know if it was left to me, I would raise the prices even further.”
With Activision titles ranging from $99.99 to $199.99, it doesn’t seem like the company wants to stop with upping the prices. How do you feel about this? Comment below!
[Source]
