In the past Sony has been criticised for their lack of advertising for their games and platforms, but since the release of their new slimmer PlayStation Sony has started to truly promote their products. Uncharted 2: Among Thieves, which is set to be Sony’s biggest game this year, looks to follow Sony’s new pro-active stance on advertising.
Sony recently started an £82 million ($133.5 million) advertising campaign for Europe – the PlayStation’s biggest since it launched in 2007, barraging television channels with commercials and even providing a wrap-around advert for the free British newspaper ‘The Metro’. Now Sony has started to advertise Uncharted 2 a full 3 weeks before its release.
The teaser advert, which shows the PlayStation logo and a brief section of the much loved Train trailer (when the carriage flies through the air), encourages viewers to visit the Uncharted website and to view the entire trailer. The advert, which has been shown on British television channels such as Channel 4 and Sky Sports, seems to hint of a much larger advertising campaign closer to its release.
Uncharted is one of Sony’s largest new franchises, with the multi-billion dollar corporation throwing their full force behind the IP. The company recently announced a movie based on the original game, Uncharted: Drakes Fortune, which sold approximately two and a half million copies, due, in part to the various, different, bundles and promotions Sony held to support the game.
Uncharted 2 is set to release on the 13th of October in the US, 14th in mainland Europe and the 16th in the UK and Ireland.
