While Sony has picked up the advertising on exclusive games, they have not really done much in the way of exclusive ads for multiplatform games. However with all the change going on at Sony, this too might be changing.
In a recent financial call to investors, Ubisoft revealed that they have signed a deal with Sony for an exclusive advertising campaign for the upcoming multiplatform title Assassin’s Creed 2. Ubisoft CEO Yves Guilemot claims that with this deal the advertising campaign would have seen a lot less activity then it will now. This is a huge step for Sony as Microsoft has always seemed to gain more of these deals on multiplatform games and might signal a change in philosophy over at Sony headquarters.
Assassin’s Creed 2 is set for release on November 17th, until then stay connected to PlayStation LifeStyle for all your PS3 news.
[Source]
