Famed video game developers, Bungie, are most widely known for the revered Halo franchise, which let’s face it, has revolutionized the landscape of online multiplayer games forever. Today, Bungie and Activision have announced a monumental partnership which has Activision publishing future Bungie developed games.
Activision and Bungie have just announced a 10-year partnership deal. The “groundbreaking alliance” grants Activision exclusive world-wide rights to publish and distribute games based on Bungie’s new and upcoming IP, which is being dubbed as Bungie’s “next big action game universe”. Bungie, however, remains independently owned and will continue to own the intellectual property.
Harold Ryan, President of Bungie had this to say:
We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise. From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.
Thomas Tippl, Chief Operating Officer of Activision Blizzard said:
Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade. Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.
Under this new agreement, Bungie’s new games within this upcoming IP will be released on “multiple platforms and devices”. Definitely a plus for PlayStation 3 owners who have for so long missed out on the fruits of the talented team over at Bungie’s labor.
We’re glad to see that Bungie is still independently owned and still own the rights to the IP, especially after the massive disaster that is Infinity Ward, post-Modern Warfare 2. Bungie’s Halo franchise is quite arguably one of the most successful franchises of this decade (alongside Call of Duty and Guitar Hero, both of which are owned by Activision), generating approximately $1.5 billion in revenues.
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