Kevin Butler has served his cause well. Since his very first appearance kicking off Sony’s It Only Does Everything ad campaign, PS3’s on store shelves has become a rarity, and the world has fallen in love with his unique charm; so much so, that Sony plans to extend production of their comedic approach at least through 2010. While all is well on the PS3 front, increasing the PSP’s appeal to a broader range of consumers, however, is an entirely different puzzle, one that the K man himself – surprisingly – won’t be responsible for solving.
According to Siliconera, Deutsch LA, the same name you’ll find in the credit rolls of the Butler ads, has been tasked with creating an entirely new spokes-er…boy. Meet 12-year old Marcus Rivers. He’s the personification of PSP fanboyism and he’s pumped and ready for action to act as Sony’s Deputy of (insert promotion reference here) in a brand new campaign aiming to bring awareness to the PSP’s amazing abilities. Marcus will be introduced alongside Butler in the first of a series of initial ad spots and from there…well, who knows? (Spoiler Alert!: Rivers will star in two subsequent commercials as Deputy of Unbelievable Game Deals promoting MGS: Peace Walker and ModNation Racers as Deputy of Sibling Relations, respectively.)
