There’s no denying that Sony’s Kevin Butler campaign has been and continues to be a huge success. It’s given the PlayStation 3 a mascot of sorts, in the form of a veritable VP of everything. It appears that one New Zealand television station hopes to copy that success with their own version of one of Mr. Butler’s commercials.
TV3, a popular station in New Zealand, has begun airing the commercial below. Does its premise seem familiar?
We all know where they got the script for their KB wannabe:
Just goes to show you how much influence the Kevin Butler campaign has had on not only the video game industry, but the creative/broadcast industry as well.
